RCL Case Study- Royal Caribbean Cruises in 2010

RCL Case Study- Royal Caribbean Cruises in 2010
Name
Institution
Date
PART B
Q. 1
The case materials are quite specific about the increase in the supply of available berths across the industry in the next three years. However, forecasting the demand for future cruise vacations is considerably more uncertain. Estimate the growth rates in berths and passengers over the next three years for the combined North American and European markets. What does your answer imply about future price of a cruise vacation?

The projected growth in sales revenues in the cruise industry will slow down in the coming decades but the absolute rise in revenue growth highlight the likely maturation of the industry. In the case of Carnival Corporation-CCL the projected sales growth in 2011 was 6.0% similar to that of Royal Corporation Cruises (RCL. There is still chance for growth beyond...