Reading Summary

Name: Instructor’s name: Course: Date: Questionnaire Formulation Chapter 11: Designing the Questionnaire delved deeper into questionnaire design, as well as various activities that go into the questionnaire design process. The chapter highlights the functions of questionnaires and recommends a step-by-step development process which the designer should follow. Also highlighted are the “top ten” words that developers need to steer clear of, the “Four Do’s” of question-wording, the “Four Do Not’s” of question-wording, and the objective of question development. The chapter discusses how questions in a questionnaire should be organized, and provides guidelines on how questions in a questionnaire should flow. The chapter also introduces the concept of coding the questionnaire, describes software that can perform questionnaire design, and concludes by discussing how to perform the pretest of the questionnaire. When formulating my primary research questions, I will follow the “Four Do’s” of question-wording. I will begin by evaluating the questions to ensure that I minimize question bias, and ...