Marriott International: Artificial Intelligence Deployment and Innovation

HOSPITALITY CASE STUDY QUESTIONS
By (Student Name)
Professor
University
City and State
Date
Explain the Value Proposition of the Three AI Solutions: Chatbots, Service Robots, and Automatic Check-In and Check-Out.
The value proposition of chatbots, service robots, and automatic check-in and check-out underlies in promoting safety, consumer experiences, and operational efficiency in the hospitality industry. Chatbots serve as digital concierges and provide smooth communication for guests, facilitating exploration of the hotel's offerings, convenient bookings, and room service orders. However, it has such limitations as challenges in understanding sophisticated questions and nuances of language. Service robots address workforce inadequacies and perform such tasks as guest interaction and housekeeping, adding an efficient and futuristic sense to services in the hospitality industry. Automatic check-in and check-out systems facilitate the registration of guests, reducing wait times and offering convenient and modern experiences (Chang et al., 2022, p.9). All the above AI solutions offer opportunities for individualized guest interactions, modernization, and seamless processes.
Can You Recommend Whether Marriott Should Implement Front-Facing AI Solutions in Singapore? And if so, for Which Brands Under its Classic and Distinctive-Style Lines?
Marriott should implement front-facing AI solutions in Singapore to maintain a competitive edge and address the changing consumer expectations. Such AI solutions as service robot...