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Management
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Topic:
Porter five forces for the airline industry in Kuwait. Management
Coursework Instructions:
- Choose an industry in Kuwait (Telecommunication, banking, airlines, education, transport, restaurant,retail, textile, electronics, etc.)
- Evaluate the strength of each of Porter’s five forces for the chosen industry. You must support yourevaluation/rating.
- Based on the analysis report, what initiatives/actions would you take as a leader to address the issuesrelated to each force?
- If you were a strategic adviser, would you recommend entrepreneurs to invest in this industry?Explain?
In-Class Assignment #2Porter’s Five Forces Low Team Rating High Reasons & Issues Initiatives to address issuesThreat of New Entrants 1 10Intensity of Rivalry 1 10Threat of Substitutes 1 10Bargaining Power of Buyers 1 10Bargaining Power of Suppliers 1 10
Coursework Sample Content Preview:
1895475219075In-Class Assignment #200In-Class Assignment #2
* Choose an industry in Kuwait (Telecommunication, banking, airlines, education, transport, restaurant, retail, textile, electronics, etc.)
* Evaluate the strength of each of Porter’s five forces for the chosen industry. You must support your evaluation/rating.
Porter’s Five ForcesLowTeam RatingHighReasons & IssuesInitiatives to address issuesThreat of New Entrants1310High capital costs and for starting airline company, strong consumer loyalty of passengersNo issue since threat of new entrants is a weak forceIntensity of Rivalry1810Low number (n=3) of competing airline industries, oligopolist structure of the industryImprove customer-centricity and increase marketing strategies. This would help establish better services and gain advantage against competitors.Partner with other international airlines. Threat of Substitutes1610Possibility of alternative modes of travel (land or sea), Increase ‘product positioning’ by showing the advantages (i.e., convenience) of air travel compared to land or seaBargaining Power of Buyers1710High competitiveness of the industry, low switching costsImprove customer-centricity to e...
* Choose an industry in Kuwait (Telecommunication, banking, airlines, education, transport, restaurant, retail, textile, electronics, etc.)
* Evaluate the strength of each of Porter’s five forces for the chosen industry. You must support your evaluation/rating.
Porter’s Five ForcesLowTeam RatingHighReasons & IssuesInitiatives to address issuesThreat of New Entrants1310High capital costs and for starting airline company, strong consumer loyalty of passengersNo issue since threat of new entrants is a weak forceIntensity of Rivalry1810Low number (n=3) of competing airline industries, oligopolist structure of the industryImprove customer-centricity and increase marketing strategies. This would help establish better services and gain advantage against competitors.Partner with other international airlines. Threat of Substitutes1610Possibility of alternative modes of travel (land or sea), Increase ‘product positioning’ by showing the advantages (i.e., convenience) of air travel compared to land or seaBargaining Power of Buyers1710High competitiveness of the industry, low switching costsImprove customer-centricity to e...
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