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Communications & Media
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Conclusions from Analysis of Magazine Circulation Numbers (Coursework Sample)

Topic: Look at the "2010 Magazine Circulation numbers" link below. List five conclusions about the magazine business and society in general that you could draw from these circulation numbers. Write a sentence or short paragraph explaining each of your conclusions. (Hint: An example of a conclusion you could draw from the chart would be, "The U.S. population is getting older." You are welcome to use this as one of your conclusions if you write a sentence/paragraph explaining it.) It is important to note you are drawing conclusions and NOT just telling me if the circulation numbers of a magazine(s) are up or down. I would encourage you to use any information you find in your own research. Make it clear which set of numbers you are using for your conclusions. 2010 Magazine Circulation numbers http://www(dot)magazine(dot)org/CONSUMER_MARKETING/CIRC_TRENDS/ABC2010TOTALrank.aspx Here's a link to a story published on Sept. 12, 2011 on magazine circulation Magazine Newsstand Sales Halved from 2001-2011 http://www(dot)mediapost(dot)com/publications/?fa=Articles.showArticle&art_aid=158352 Need a visual look at some of the magazines? The 20 Biggest Magazines of 2011 So Far http://www(dot)huffingtonpost(dot)com/2011/08/10/the-20-biggest-magazines-_n_923265.html#s326348&title=O_Magazine ------------------------------------------------------------- To. Writer (I prefer Robert ID# 33) - The overuse of “I think,” “In my opinion” or “I believe.” Once again, most of the time it's not necessary to use these. These are your papers and what you write is what you think or believe. - Attribution. I expect you to attribute facts and figures to the source. - You can use any references (from web, or book) but please CITED at the end of the paper where your references came from. - Please understand that I go to college in hawaii and im an international student from south Korea. please do use easy an simple grammar like a international student. If you have any questions please contact me. Thank you very much. source..

Running Head: Conclusions from Analysis of Magazine Circulation Numbers
Conclusions from Analysis of Magazine Circulation Numbers
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In the history of the mass print circulation, the advent of the magazine has always been hailed as the turning point of this media. While people were starting to lose interest with the advent of television and Radio, things turned around when lifestyles magazines and other genres started spreading wildly. However, if the recent research by the Association of Magazine Media is anything to go by, then it seems the tide is turning once more. The results of the analysis were collaborated by another study by the Media Post based on the Audit Bureau of circulations data over the same period (Mcllory 2011) .To understand the impact of the decline, one has to draw conclusions by searching for the trends across the statistics.
The first conclusion from the data analysis reveals that the decline in sales could have been precipitated by the hard economic times. To support this, one can look at the period under survey from June 2001 and June 2011. This is the same period within which many economies were hit by global recession and thus, the purchasing power was greatly reduced hence the 47.5% decline observed by ABC FAS-FAX circulation, (Sass 2011). Newsstand sales according to (Kinsmann 2011) accelerated their fall down 7.3% compared to the beginning of 2010. Clifford (2010) also decried the newsstand sales drop in the last six months of 2010 a period that was littered with falling economies.
The second conclusion that can be deduced from the numbers is that the sales slump or slow growth was not targeting one genre of the magazines but was uniform across all the board. The fact that ABC has a collection ranging from gardening to real estate to dieting indicates that the sales were not about taste but something more implicit. As such one can say it is not about changes in the content within t...
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