Walmart Doing Business in China (Sam's Club)

A Response to the “Walmart Doing Business in China (Sam's Club)”
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A Response to the “Walmart Doing Business in China (Sam's Club)”
Sam's Club's entrance into China by Walmart is smart as the firm looks to increase its sagging foreign sales. It is smart to target wealthy Chinese consumers in the biggest cities in the nation. The reason is that this group is likely to have a lot of discretionary income and purchasing power.
According to the video, Walmart is preparing to capitalize on this development potential by entering China, one of the world's largest and fastest-growing consumer markets. The target market is expected to support the retailer's emphasis on offering high-quality goods and services, which might help establish the Sam's Club brand as a major supplier of upscale goods and services in China (Xie & Cooke, 2018). Walmart is placing its inexpensive warehouses on the periphery of "tier 1" and "tier 2" cities, especially province capitals and autonomous conurbations like Beijing and Shanghai, where incomes and car penetration rates are highest.
To succeed in the Chinese market, Walmart will n...