Huawei Technologies Marketing Plan Template

Huawei technologies remain one of the leading Chinese multinational telecommunication and networking establishment that was founded in 1988. Following 20 years of development, the organization grew to be one of the most known suppliers of telecommunication and networking equipment globally. In 2012, the organization was listed as one of the most extensive networking and telecommunication manufacturers globally. During the early stages, Huawei is alleged to have placed its emphasis on the development of an in-house research and development (R&D) strategy to remain competitive. With an intense research and development strategy, aggressive marketing approaches, and the undercutting of the prices of its products, Huawei expanded at a faster pace over the recent years, with its product solutions deployed in close to 140 nations. In 2014, the organization was believed to have recorded a net profit of over $5.5 billion. Its networking and telecommunication equipment mainly serves some of the largest communication entities and operators globally. The fast growth of this organization not only reveals its reputation in varied economies such as China, but equally establishes the fact that the organization is currently a market leader in several segments of the telecommunication industry globally. The growth and development of Huawei technologies within the global market is a testament to how the organization in a developing nation successfully strategized to access the global market. This marketing plan intends to illustrate Huawei's marketing strategies, as well as the establishment's market segments. The audit intends to underscore the measures Huawei employs to maintain its customers while on the other hand, creating a robust and efficient revenue stream. The focus of this plan lies in the need to create or rather market a voice recognition device in an effort directed towards ensuring that the organization creates an advantage over its competitors. The report will, in this case, the detail, the organization's current marketing environment, its marketing objectives, and marketing strategies.