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MLA
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Management
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Coursework
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English (U.S.)
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Topic:

Blue Ocean Strategy Research Assignment Paper

Coursework Instructions:

Professor's Instructions:
Blue Ocean is a form of what has been previously called Integrated business strategy whereby a firm employs/pursues both cost leadership and differentiation strategies equally.
I would like each of you to think about In an Integrated strategic approach and the challenges that come from trying to operate under both a Cost Leadership and Differentiated strategic approaches. The question at the core of this week is whether the balance of pursuing both cost and clue drivers is something that can be done successfully and whether Blue Ocean offers a valid framework.
The questions at the core of this week's lesson is 1) is it possible to effectively pursue bot cost leadership AND differentiation strategies and 2) does the Blue Ocean concept offer any meaningful insight into why an integrated strategic approach is not only possible but effective.
I am interested in your point of views before offering you mine.
Develop an argument that the pursuit of both Cost Leadership and Differentiated strategies IS NOT EFFECTIVE and doomed to fail. You could also opt to refute the Blue Ocean strategy and its claims it breaks the value/cost trade-off through the simultaneous pursuit of differentiation AND low cost.
Please read Blue Ocean Strategy article from below link and write the paper. Thank you.
https://hbr(dot)org/2004/10/blue-ocean-strategy blue ocean strategy by w. chan kim and renée mauborgne ( Harvard Business Review)

Coursework Sample Content Preview:
Student’s Name
Course Code
Professor
Date
Blue Ocean Strategy
Blue ocean strategy is when a company creates a new untapped market space that renders the competition irrelevant. This strategy also involves the creation of new consumer value at the same time decreasing costs. This means that the company uses both cost leadership and differentiation strategies simultaneously. This paper will address the ineffectiveness of pursuing both strategies simultaneously and the lack of meaningful insights offered by blue oceans on why the integrated approach is effective.
A company is likely to enjoy more success if it can successfully pursue both cost leadership and differentiation simultaneously. But pursuing both strategies simultaneously is always going to be unsuccessful for companies because internal capabilities and resources of companies that are needed to sustain one strategy are not compatible with the other. The main difference between the two strategies is that differentiation involves intentional rising of costs while cost leadership involves foregoing of differentiation by standardizing products and lowering marketing overhead. Pursuing both strategies sim...
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