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1 page/≈275 words
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MLA
Subject:
Literature & Language
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Coursework
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English (U.S.)
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Topic:

Steve Craig’s Men’s Men and Women’s Women

Coursework Instructions:

Prompt:
Step 1: Read Steve Craig’s “Men’s Men and Women’s Women” from pages 167 to page 179 of your book the “Signs of Life in the USA” 9th edition by author’s Sonia Maasik and Jack Solomon.
Step 2: Answer the following five questions:
Question 1: How, according to John Fiske, is television programming gendered?
Question 2: Why is male camaraderie such a common motif in “men’s men” advertising according to Craig?
Question 3: What roles do women tend to play in the two types of commercials aimed at men?

Question 4: What roles do men tend to play in the two types of commercials aimed at women?
Question 5: Why does Craig believe that a “threat to patriarchy is an economic threat”?
Notes from me to the EssayZoo writer…
The assignment must be done in Times New Roman Font Size 12 with 1 inch margins all around.
The ISBN for the book of “Signs of Life in the USA: Readings on Popular Culture for Writers”. Ninth Edition is ISBN 1-3190-5663-6
I did include image files with screenshots of the pages that include Steve Craig’s “Men’s Men and Women’s Women”.
Thank You for your time.

Coursework Sample Content Preview:
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1. How, according to John Fiske, is television programming gendered?
Television programming is gendered in such a way that advertisers focus on appealing a certain portion of the target audience during their advertisements. Television producers base their program whether they are appealing to male or female gender depending on the targeted audience. An advertiser creates programs that give pleasure to their fantasies.
2. Why is male camaraderie such a common motif in “men’s men” advertising according to Craig?
According to Craig, a male camaraderie is a common motif in “men’s men” advertising. This is because this feature strengthens male fantasies in an environment that is patent of masculinity; the feature is a presentation of male domination. Moreover, it also discourages feelings of homosexuality by putting men three men in an advertisement rather than using two men. Furthermore, men enjoy the same camaraderie when they wa...
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