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MLA
Subject:
Literature & Language
Type:
Coursework
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English (U.S.)
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Topic:

Roger Axtell Video: Ethnocentrism and Understanding Various Cultures

Coursework Instructions:

In Units 1 and 2, the topics of globalization such as outsourcing were discussed. In this video, Roger Axtell enlightens us with his tales of international business and culture.
First, download and review the assignment questions Word document below. Watch the Roger Axtell Video about culture at
https://youtu(dot)be/YjoIN4mRK5c
Submit the completed questions (about one page/500 words; do not modify the format of the file). Make sure to review the questions prior to watching the video.
This video was filmed at the University of Wisconsin-Milwaukee where I taught previously. The first person on the video is the provost and followed by the chancellor of the university. The chancellor provides a good introduction of Roger Axtell.

Coursework Sample Content Preview:
Student’s Name
Professor’s Name
Course
Date
Video – Roger Axtell on Culture
1 What is ethnocentrism? (10%)
Answer:
Ethnocentrism entails being self-centered or the belief that one’s way of doing things is the right and that others are wrong. Roger Axtell explained it by asserting that Americans believe that everything passes through them, particularly because the United States of America (USA) is among the most successful countries worldwide (Axtell).
2 Why is it important to understand various cultures? (20%)
Answer:
Axtell gives a good example of how a person should respect people from other cultures even though one might feel uncomfortable. He says that he was shocked when one of his customers from Saudi Arabia held his hand and swung it while walking down the streets. Although Axtell felt that the other person had crossed his ethnocentric zone, he remained intact (Axtell). However, he came to realize that it was a sign of respect, friendship, and honor. As such, understanding other individuals’ cultures eliminate prejudice, conflicts, and disagreements that might be caused by peoples’ differences.
3 Discuss at least THREE key points you learned from the video. (30%)
Answer:
First, I have learned that it is critical to respect other people’s ways of ...
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