The Decision Making Of The Recall Coordinator For Ford Motor Co.

Name Professor Course Date Pinto Fires Case Study A good business should practice ethics in the course of their operations. Ethical practices are meant to ensure that a business creates and upholds a good corporate image. As the recall coordinator, I believe that deciding that my company should make a recall about pinto is an ethical act. This vehicle was branded despite the risks that were associated with its gas tank. As a decision maker in this company, I sincerely believe that a decision to remake the pintos will uphold the organization's image and clear the doubts associated with the recent accidents and fires. My decision is made after a careful analysis of the field reports of the rear-end collisions, fire and fatalities in the pinto. My decision is made after careful consideration of some factors that affect our company. Our company has been on the market for quite sometimes now and has gained fame and some loyal customers. There is the need to maintain our customers as they are always under pressure and pursuit from our competitors. My decision, in this case, is meant to ensure the safety of our clients and thus installing confidence in them. The only wit we can make sure our clients trust our products is only if we have a good corporate image to the surrounding community as they directly consume our brand. Another factor that I have taken into great consideration is wastage of resources regarding time and finances. A lot of finances are used up in attempt to compensate individuals who have suffered a loss in the hands of pinto. These individuals by the use of law have to repay money worth a lot of projects. For example in the year 1971, about 200,275 billion dollars were used to cover losses and damages caused by accidents and collisions that arise when pinto is driven at high speed. These resources could have been used elsewhere and for the better of our company. Other indirect costs such as the cost of hiring lawyers and also time lost could also have been employed elsewhere in the production process. The decision to have a recall of the Pinto is not an easy task as it affects a major product for our company and thus I had to careful consider these two factors before making a decision. These accidents have been used by our competitors to promote their brands and thus there is the need to mend our corporate image by reinforcing our socials responsibility by making ethical decisions that will reinstate our position. In an attempt to make a decision that will ensure we are socially responsible for our acts, we will be able to make a decision that will be stable and one that will guarantee us a future market for our product, Pinto. My decision is guided by some ethical theories some of which include corporate social responsibility (CSR), the triple bottom line and the stakeholder theory. All these theor...