Written Assignment 1 Communications & Media Coursework (Coursework Sample)
This written assignment is designed to help you understand how the various Communication models can be applied to your everyday life.
1. First, choose one of the six models below and describe the process of communication and how it occurs in general (you may use the e-textbook and lecture slides to help you in your discussion):
For example, you need to talk about what/who is a source, what is a channel, etc.
d. Berio’s SMCR
f. Convergence Model
2. Next, describe an event or an experience that best illustrates the model that you picked. Explain how each component in the model ties in with your event or experience, and why this model best fits the event or experience.
3. Conclude by picking four out of eight properties of communication below and explain how they fit your chosen event or experience.
Examples of events or experiences can range from the break-up of a romantic relationship, forming new friendships at orientation, to the death of a loved one or a beloved pet.
Note that the assignment is posted on UBLearns, and should be submitted via UBLearns. The assignment should be about 1-3 pages maximum, Times New Roman in 12-point form, double-spaced. Be clear, be precise, and DO NOT PLAGIRIZE. Each assignment is worth 50 points each. Late assignments are not accepted unless there is truly an emergency.
Many advertising slogans seem to be asserting something about people's preferences. How would you capture the following slogans with a mathematical utility function?
Let m represent quantity of margarine and b represent quantity of butter. Let x represent the quantity of some other good.
An advertising slogan that promises margarine is "just as good as butter" is equivalent to stating that ___.
Let c represent quantity of Coke. Let x represent the quantity of some other good.
An advertising slogan that promises that "things go better with Coke" is equivalent to stating that given U(x,c), _.
Let pr represent the quantity of Pringles chips. Let x represent the quantity of some other good.
An advertising slogan that claims that "You can't eat just one Pringles potato chip" is equivalent to stating that given U(x,pr), _.
Let kk represent the quantity of Krispy Kreme doughnuts and dd represent Dunkin' Donuts. Let x represent the quantity of some other good.
An advertising slogan that claims that "Krispy Kreme glazed doughnuts are just better than Dunkin' Donuts" is equivalent to stating that _.
Let m represent the quantity of Miller beers, with mreSp0nsible is a responsible quantity of beers. Let x represent the quantity of some other good. An advertising slogan that states that "Miller Brewing advises us to drink (beer) 'responsibly'." is equivalent to stating that
A consumer is willing to trade 3 units of x for 1 unit of y when she has 6 units of x and 5 units of y. She is also willing to trade in 6 units of x for 2 units of y when she has 12 units of x and 3 units of y. She is indifferent between bundle (6, 5) and bundle (12, 3).
A utility function that is consistent with this scenario is ___.
A consumer is willing to trade 4 units of x for 1 unit of y when she is consuming bundle (8,1). She is also willing to trade in 1 unit of x for 2 units of y when she is consuming bundle (4,4). She is indifferent between these two bundles. Assuming that the utility function is Cobb-Douglas of the form U(x,y) = xayP), where a and /? are positive constants.
A utility function that is consistent with this scenario is __.
Which of the following pieces of information was not needed to formulate the Cobb-Douglas utility function?
The consumer was indifferent between these two bundles, (4,4) and (8,1).
The consumer was willing to trade in 1 unit of x for 2 units of y when she is consuming bundle (4,4).
The consumer was willing to trade 4 units of x for 1 unit of y when she is consuming bundle (8,1).
Lasswell’s Communication Model
Lasswell’s Communication Model was initiated by Harold D. Lasswell, a well-known theorist of his time. It is one of the best communication models developed. There are several components in the Lasswell’s Communication Model: who (the sender), says what (the message), channel (the medium), to whom (the receiver), with what effect (the feedback). The above five components are the analysis tools that are used in the evaluation of the communication components and process (Ruben et al. 36). The components are considered as the questions that have to be asked for the communication to occur.
Who: This is the sender or the correspondent of the message
Says What: This is regarded as the content of the message
In Which Channel: This is the media or medium through which communication is taking place
To Whom: This is the audience or the receiver of the message
With What Effect: This is the feedback of a receiver to the sender
Recently the President wanted to congratulate an athlete who had emerged the best in a global competition. The athlete was still abroad, and the President was in the home country. The President, therefore, prepared a congratulatory message for the athlete. The best way to communicate with the athlete by telephone call (Ruben et al. 38). In this case, Lasswell’s Communication Model came into play.
The President was ‘who’ as the person who wanted to communicate the message, and
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