Linkedin Template Business & Marketing Coursework Paper (Coursework Sample)
Hello. I will be uploading the full group document but the only part that's needed to be completed is the blue template you'll see and the end of the document but only the column that says Linkedin, it's column #2. What's needed to complete for Linkedin column is Tactic, Rationale, Branding and Cost & Resources. I'm uploading the full document just if you need more info about our project to complete the template. Also the facebook and mailchimp is done if you want some examples.
- Tactic: Describe the tactic, in 1-2 sentences/bullets
e.g., Quarterly e-newsletters to VIPs, stories, display ads
- Rationale: Explain why you selected each tactic, 1-2 sentences/bullets
e.g., why do you think it will engage the target audience
- Branding: How will the media reflect the branded, 1-2 sentences/bullets
e.g., more than the logo, tone, look & feel, content, layout
- Cost & Resources:
Provide a total of 4 (2+2) advantages and disadvantages of the selected medium e.g, frequency / reach, cost, adaptability, customization, credibility
For social media you cannot use "free", nor "global reach"
e.g., email content is seen as credible, but open rates are poor, less costly if using an owned list, highly measurable
Live videos are promotional content that appear prior, during or after displaying content.
Self-service ads campaign utilizing text ads, dynamic ads, message ads or sponsored content.
Documents like Power Points or PDFs.
Approximately 1-2 minutes live videos capture the attention of the consumer in the first several seconds.
Also, live videos allow for addition of subtitles for the ones watching with the sound off.
Self-service ads allows for setting of a budget, selection of goals (impressions vs. clicks), and total control on the timeline to realize goals.
Documents allow for the showcasing of what makes the brand distinct.
Look & feel
Cost and Resources
Live videos are less costly per click as they cost $19 to $289 monthly. This is beca
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