LinkedIn Template

Hello. I will be uploading the full group document but the only part that's needed to be completed is the blue template you'll see and the end of the document but only the column that says Linkedin, it's column #2. What's needed to complete for Linkedin column is Tactic, Rationale, Branding and Cost & Resources. I'm uploading the full document just if you need more info about our project to complete the template. Also the facebook and mailchimp is done if you want some examples.
- Tactic: Describe the tactic, in 1-2 sentences/bullets
e.g., Quarterly e-newsletters to VIPs, stories, display ads
- Rationale: Explain why you selected each tactic, 1-2 sentences/bullets
e.g., why do you think it will engage the target audience
- Branding: How will the media reflect the branded, 1-2 sentences/bullets
e.g., more than the logo, tone, look & feel, content, layout
- Cost & Resources:
Provide a total of 4 (2+2) advantages and disadvantages of the selected medium e.g, frequency / reach, cost, adaptability, customization, credibility
For social media you cannot use "free", nor "global reach"
e.g., email content is seen as credible, but open rates are poor, less costly if using an owned list, highly measurable