Individual Article #2. Customer loyalty. Business & Marketing Coursework (Coursework Sample)
Here is the article link: https://www(dot)convinceandconvert(dot)com/online-customer-experience/what-makes-customers-loyal/
Instructions: The task is straightforward - prepare a summary of the article and then analyze the article in terms of how concepts and terms from the course apply in the article. There isn't any additional research required for the papers - you merely select an article (most of which are quite short) and summarize and analyze. The papers should not be more than 2 pages and they should include half a page of a summary and then one and a half pages of analysis.
Customer loyalty plays a vital role in the growth and expansion of a business. An organization will not survive without happy customers who continually buy the organization’s products or services. Keeping customers buying is critical to the success of a business and acquisition of new customers (Kim, 227). In reality, acquiring new customers is costly, and such customers are likely to spend less than loyal or repeat customers.
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