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Pages:
7 pages/β‰ˆ1925 words
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Style:
Harvard
Subject:
Social Sciences
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 36.29
Topic:

The Social and Environmental Impact of Coachella Valley Music Festival

Coursework Instructions:

Chosen event: Coachella Music Festival
Assessment Criteria 

Learning Outcomes: Knowledge and Understanding assessed in this assignment: • Assess the social, cultural, political, economic and environmental impacts associated with the planning and staging of events and festivals. • Acquire knowledge of techniques for leveraging the benefits of events and festivals for the host destination Learning Outcomes: Skills and Attributes assessed in this assignment: • Evaluate the positive and negative impacts associated with the staging of events and festivals on host areas and the international community • Recommend event planning solutions for enhancing positive impacts of events and festivals for host areas Transformational Opportunities: E.g. Use LinkedIn Learning to improve skills • Students will have an opportunity to consider the long-term sustainability of events which is a significant theme in the event industry at present. Feedback /Marking criteria for this Assignment • Performance will be assessed using HBS Grading Criteria (Rubric) • Feedback for improvement will be given in writing via your Canvas module site within 4 weeks of submission • Lateness Penalty: For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches the minimum pass mark (UG 40/PG 50).  Where the numeric grade awarded for the assessment is less than the minimum pass mark no lateness penalty will be applied.  If the coursework is submitted more than 5 days after the published deadline, it will not be marked and a grade of zero will be awarded. Please note: Referred coursework submitted after the published deadline will be awarded a grade of zero (0).” • Extensions: Students do not have an automatic right to an extension.  If you require an extension, this must be requested in advance of the submission deadline.  Please give your reason(s) for needing an extension. 

Coursework Sample Content Preview:

THE SOCIAL AND ENVIRONMENTAL IMPACT OF COACHELLA VALLEY MUSIC FESTIVAL AND INTEGRATION OF TRIPLE BOTTOMLINE ECONOMIC APPROACH IN EVENT ORGANIZATION
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Date The Social And Environmental Impact Of Coachella Valley Music Festival And Integration Of Triple Bottomline Economic Approach In Event Organization Introduction Coachella Valley Festival (CVF) is among these big events that cause not only environmental problems but also bring immense benefits for organizers and local communities. For sustainable enjoyment of such events, there is mounting pressure for consideration of environmental impact which calls for organizers to shift from profit orientation to the utilization of the Triple Bottom Line (TBL) framework. In this regard, the current paper evaluates the positive and negative impact of the CVF. It provides recommendations for organizers to leverage TBL through all the business and marketing processes involved in organizing the event. About Coachella Music Festival The Coachella Valley Festival (CVF), also known as the Coachella Valley Music and Arts Festival is an annual music festival held at the Empire Polo Club in California's Indio. The event features a variety of musicians across notable genres like indie, pop, hip hop, electronic dance music, and rock. Aside from music, music enthusiasts also get to experience trendy food carts, art exhibits, trendy fashion, and sponsored areas. CVF was started in 1999 by Rick Van Santen and Paul Tollet and today, it is a two-weekends event that attracts over 100,000 concert lovers. Held on a 78-acre Empire Polo Club, the CVF is among the most critically acclaimed music festival in the world. According to Larasti (2019), Coachella is the second-largest music festival in America and the leading in terms of gross sales in the world. Battan (2016) described Coachella as "enormously profitable…a fully formed aesthetic…and a way of being." Holding similar sentiments, Smith (2018) described the event as "a pop culture icon." It is based on these views that people around the world highly revere Coachella. In 2013, for instance, both weekends sold out in less than an hour and attracted more than 80,000 people per day (LAD, 2013). By 2030, the event is expected to host 99,000 people on each day of the two weekends. Impact of Planning and Staging Music Festivals Like Coachella             Economically, events like Coachella bring in business for organizers, sponsoring coporates, and local communities in terms of tourism. From a social perspective, such events are important in forging identies, opening local communities to the world, and allowing cross-cultural interactions in an increasingly globalized world. From a political point of view, events like Coachella are important in solidifying political stands such as the political support for the LGBTQ community and highlights struggles like the Black Lives Matter and #MeToo Movement  (Larasti, 2019). Planning and staging of these events involve mass transportation of people, items for sale, equipment, and stage components, tents, and refreshments which heightens pollution. It al...
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