STO306: British Ceramic Tiles (BCT)

BRITISH CERAMIC TILES By Course Name Professor’s Name University City, State Date of Submission Executive Summary British Ceramic Tiles (BCT) has been in the tile manufacturing business since the 1850’s. Its recent expansion also made it the largest tile manufacturer in the UK. However the company has faced recent non-market issues, especially from NGO’s and the government, mainly because of environmental concerns and poor quality of the tiles. Three concepts can be used to analyze the issue management strategy of the company. They include; scanning the environment using the strategy radar model, stakeholder engagement, and issue selection and strategy implementation. Based on these concepts, BCT has failed to effectively engage its stakeholders and analyze its environment to develop strategies that can help solve its non-market issues. From the concepts, BCT should begin by scanning its environment to identify the issues that make it less attractive to customers. It should also engage with stakeholders to collect information about its products and its environment. The issue management life cycle will then help the company to identify effective strategies to resolve the issues. Contents  TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc8127706" Executive Summary  PAGEREF _Toc8127706 \h
2  HYPERLINK \l "_Toc8127707" Introduction  PAGEREF _Toc8127707 \h
3  HYPERLINK \l "_Toc8127708" Business Issue Theoretical Review  PAGEREF _Toc8127708 \h
3  HYPERLINK \l "_Toc8127709" Scanning the Business Environment (Strategic Radar Model)  PAGEREF _Toc8127709 \h
3  HYPERLINK \l "_Toc8127710" Analyzing Stakeholders (Stakeholder Mapping)  PAGEREF _Toc8127710 \h
5  HYPERLINK \l "_Toc8127711" Selection (Issue Life Cycle)  PAGEREF _Toc8127711 \h
6  HYPERLINK \l "_Toc8127712" Evaluation of The Organization’s Business Issue Practices.  PAGEREF _Toc8127712 \h
6  HYPERLINK \l "_Toc8127713" Conclusion and Recommendations  PAGEREF _Toc8127713 \h
8  HYPERLINK \l "_Toc8127714" References  PAGEREF _Toc8127714 \h
9  Introduction The market environment of an organization involves the interactions between the organization and other interested parties which occur through agreements. The non-market environment comprises of the legal, political and social arrangements which structure relations outside, but in conjunction with private and market agreements. Non-market issues can include corporate responsibility, technology policies, health and safety, environmental protection and international trade policies (Hugill, 2015 p. 22). Although a majority of non-market issues are addressed in the context of public politics, some of the issues can be triggered by self-interests and other wider concerns. The private politics non-market issues can result from interest groups or non-government organizations. Private politics, therefore influence the issues, interests, institutions, and information that make up the non-market environment (Lawton and Rajwani 2015, p. 67). Being the largest manufacturer of tiles in the UK, British Ceramic Tiles has aroused great interest from the public. Private politics has become a major concern for the company as pressure from interest groups continue to affect the operati...