Essay Available:
Pages:
6 pages/β1650 words
Sources:
6 Sources
Style:
Harvard
Subject:
Communications & Media
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 28.51
Topic:
Multi-Platform Communication Report Coursework
Coursework Instructions:
Brief contains the writing of reference list, which is different from Havard in general.
This Assignment is based on the previous Assignment 3. I marked two A3 assignments in the document as my A3 Assignment
1650 words is the number of words without reference
Some of the lectures are in the powerpoint, right
The structure is the same as the example, and the grading standard is also followed by a c
Coursework Sample Content Preview:
MULTIPLATFORM COMMUNICATION REPORT
Student’s Name
Course
Professor’s Name
University
City (State)
Date
Contents
TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc9066798" Multi-Platform Communication Report PAGEREF _Toc9066798 \h 3
HYPERLINK \l "_Toc9066799" Executive Summary PAGEREF _Toc9066799 \h 3
HYPERLINK \l "_Toc9066800" Background PAGEREF _Toc9066800 \h 4
HYPERLINK \l "_Toc9066801" Objectives PAGEREF _Toc9066801 \h 5
HYPERLINK \l "_Toc9066802" Characterisation PAGEREF _Toc9066802 \h 5
HYPERLINK \l "_Toc9066803" Facebook PAGEREF _Toc9066803 \h 5
HYPERLINK \l "_Toc9066804" Instagram PAGEREF _Toc9066804 \h 7
HYPERLINK \l "_Toc9066805" Limitation PAGEREF _Toc9066805 \h 8
HYPERLINK \l "_Toc9066806" Wechat PAGEREF _Toc9066806 \h 8
HYPERLINK \l "_Toc9066807" Limitation PAGEREF _Toc9066807 \h 8
HYPERLINK \l "_Toc9066808" References PAGEREF _Toc9066808 \h 9
HYPERLINK \l "_Toc9066809" Appendix PAGEREF _Toc9066809 \h 11
Multi-Platform Communication Report
Executive Summary
This report develops and explores various communication strategies that “Mom 365” needs to adopt in order to improve client engagement, capture new audiences, and improve the general satisfaction of the general audience population. Three communication channels have been identified as appropriate for this role: Facebook, Instagram, and Wechat. While Facebook and Instagram already exists, their usage remains inadequate with various inefficiencies, including low response rate, and poor customer service. This report provides recommendations for improvements of communication, both internal and external, on the existing platforms, as well as the introduction of the Wechat platform. Facebook improves the visibility of the company to new audience and potential clients. Prompt responses should be adapted to handle client complains and adopt quick resolution measures. Besides sharing of photos, Instagram can be used to redirect potential clients to the company’s website by sharing blogs, and testimonials from satisfied clients. Additionally, the adoption of Wechat can solve the challenge of delayed responses by engaging clients more promptly and improving internal communication between the employees. The adoption of the three communication channels is bound to improve the overall performance and effectiveness of the company.
Background
“Mom365” is an online community that shares knowledge and expertise regarding pregnancies and childcare where parents and parents-to-be share their stories and experiences of parenting. The company initiated its operations in 1947 where photos of newborn babies were taken in a hospital. The company has expanded over time through increased operations, acquisition and innovation, expanding beyond the United States market. By the 1980s, the company had operations in more than 2,500 hospitals across the United States and expanded to Canada during the same time. Mom365’s adoption of digital imaging products and services propelled the company to new heights, now with more than 2,000 employees. After Mom365 was acquir...
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