Strategy Management: Overview And Analysis Of The Bicycle Industry
As a group,we have played the business simulation game for year 4,5,and 6 at 4 quarters each to strategise and improve the company,and now needs a report on each year.Please look at the assignment brief attached as well as steps taken to improve the bicycle company,aiming to get better with each quarter.
Initial strategy is to
1.Sell as many bicycles as possible
2.Reduce excessive stock level
3.Focus on best sales and advertisement avenue
4.Reduce debtors, and maintain a healthy financial status.
Focus on 2 or 3 of the key actions taken,and how this better the company.
Report should follow this format :
a.Executive summary
b.Introduction (overview of principles).
c. Brief analysis on the bike industry using PESTEL,and a little bench marking
d.Review key decisions with key literature reviews from good sources.
e.Conclusion.
Please include diagrams and bullet points. Please no plagiarism and good references.
Any query,please let me know ASAP.
STRATEGY AND CHANGE MANAGEMENT.
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STRATEGY AND CHANGE MANAGEMENT
Executive Summary.
This paper is a report of the research and analysis of relevant strategic decisions taken by the group during a formative in-class strategic simulation exercise that the group was involved in, playing in a number of sections to cover three years of discussions comprising four quarters each. The report contains information about the group’s virtual bicycle company. In detail, this anecdote elucidates the initial strategies made for the corporation and the decisions made by the group members with the objective of implementing them. The report will include a detailed description of the performance criteria that the group used for the success of the implementation, proposals that made the strategies stronger and achievable as well as the theory of change management and its relevance to the simulated experience. The report also outlines a relationship between the group’s experience and an explanation on the manner in which specific theoretical models might have contributed to the success of the company. Finally, I will demonstrate the justification of my contribution by reflecting on the knowledge of the theories used and their application in the course.
Introduction.
Organizational change is one of the most important strategies for companies that want to evolve and remain relevant and competitive in the field of its specialization. However, as much as it may sound hugely essential, this process can be incredibly disruptive if one does not have the correct and the most appropriate strategy that will guide its transformation. The organizational change of the group’s bicycle company was facilitated by its adherence of a number of principles that led to its success in the four quarters of its running. Some of these principles included systematically addressing the human side of the change where issues created among the people in the course of its transformation were dealt with. The other principle was leading with culture, starting the change from the bottom, making the change initiative through involvement of each layer of dynamics, confronting reality and demonstrating faith on the company through vision, practicing targeted and fruitful communication, engaging all members of the board in decision making but maintaining a clear ownership of the firm as well as emphasizing on price builders.
Overview and Analysis of the Bicycle Industry.
PESTEL ANALYSIS.
Political
Economic
* Government has passed a legislation which requires further reduction of the use of vehicles due to harmful fuel emissions in to the atmosphere (Magat & Moore, 2016).
* There are new political forces that are ought to be elected five months from now to fight for the reduction of taxes.
* Government is increasing its funding on bicycles (Magat & Moore, 2016).
* Government is eliminating employment regulations, making it easy for one to work in an organization.
* GDP of the bicycle industry is expected to grow by 5% by the end of 2013 (Magat & Moore, 2016).
* In 2019, credits for the business will either experience a slight increase o...
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