Feasibility Study Structure (Business & Marketing Coursework)

Feasibility Study Structure
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Section 1: Overview of the Innovation and description of the problem it solves
The increase in demand for medical supplies is currently widely acknowledged by most governments. It is also important to note that the existence of interference in the product flow from suppliers to consumers owing to restricted distribution infrastructure. This feasibility study will help review the existing logistics, administration, and governance of small distribution systems capable of serving a small number of clients, especially within specified localities (Premkumar et al., 2020).
The current global issue on the ongoing pandemic has ideally affected people across the globe. In this case, Deliveroo pharmacy seeks to bridge the existing gaps within particular markets brought by limited accessibility for essential services such as medicine that is required by the majority of the people. Therefore, business innovation provides delivery services to customers for pharmaceutical services, both independently and nationwide. The objective is to help solve the need for medical supplies that have increased due to the pandemic (Michas, 2020).
The business innovation focuses on utilizing the current Deliveroo courier system for daily delivery of medical supplies and over-the-counter medicine that benefits the population in the current pandemic, thereby serving the purposes of position innovation in new markets. The innovation improves the nature of accessibility that individuals require within larger markets within the United Kingdom region. All deliveries are geared to take place the same day without delays (Premkumar et al., 2020).
Deliveroo pharmacy considers providing an online app that will make it easier the selling existing products. Most of the distribution chains sell their products over-the-counter, which has limited sales, especially during the UK region's pandemic (Michas, 2020). This has not enabled the business to capitalize on customers' growing trends that require medical supplies online. However, providing its products through their courier system daily after online orders can make the company market its products to entirely new markets. The process would see an increase in revenue alongside significant growth projections that allow consumers to purchase medical supplies from their homes and isolation centers' convenience.
Section 2: Explaining the evidence gap and what parts of the proposed innovation need to be tested
There is a lack of delivery services in the current market that provide same-day pharmaceuticals and prescriptions to consumer doorsteps.
This feasibility study's component focuses closely on distributing various patient or buyer needs at home, isolation centers, and medical facilities alongside pharmacies in the United Kingdom. Such a distribution model's objective would be to provide services related to major medical supplies distributors.
To determine buyers' needs, there is a need to conduct phone call interviews with several healthcare facilities, distributors supplying retailers, and public institutions. There is a need for primary research through an hour-long interview with selected clients. The questions asked help in the visualization of...