Business & Marketing Coursework: Didi Australia

DIDI AUSTRALIA
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Didi Australia
1
DiDi Australia has a more strategic approach aligned with Australia’s local rules, such as ridesharing services. This strategy drew the attention of most taxi operators and enhanced the relationship between tech firms and regulators. The data company uses its AI proficiency to develop new mobility techniques to help it emerge successful in transportation technology (DiDi Australia on Ride with DiDi). With its bid to have driverless vehicles in the future, DiDi focuses on using its app to provide taxis, buses, and shared bicycles. The platforms resolved urban transport problems and food delivery. DiDi’s taxi-hailing app is increasingly becoming a smart transportation technology. Since its initiation in Australia, the brand grew to almost 80% as the applications are readily accessible via mobile phones or computers.
2
The safety system and smart transportation technology use the location-based feature to determine their customers’ preferences. They do this with the permission of its customers who agree to the terms. According to Cartwright (n.d.), this feature gives DiDi the ability to use its AI engine to process customer’s data, determine new route plans, forecast the driver supply and passenger demand. Customers receive properly planned routes using their algorithms at lowered costs. Drivers depict better routes with limited traffic, especially in major cities in Australia, to increase efficiency alongside drivers’ experience (Cartwright n.d.).
One disadvantage of this feature is the likely invasion of privacy and personal location data management, resulting in legal implications (Selvaraj n.d.). Users feel uncomfortable being tracked. Another disadvantage is inaccuracy might arise due to obstacles like trees, buildings, or massive storms that affect the signal. Signal failure without some backup could cause trouble for drivers who are new in a given area. DiDi should ensure they do not store the location information that uses a real-time feature. Another solution is encrypting the user&rs...