E-Commerce and M-Commerce Implementation Techniques
Assessment Task Overview:
Learners will examine closely tools for setting up an e-commerce business looking at commercial and academic sources.
Learning Outcomes to be assessed (from Module/Unit specification):
LO1 Assess the e-business opportunities in a variety of application contexts.
LO3 Investigate a variety of implementation methods for web development.
LO4 Perform critical analysis of technology trends in e-business and develop innovative solutions to meet organisational challenges.
Assignment Task
Produce a report that will investigate and discuss the different e-commerce tools available for new businesses.
Will need to practically experiment with a range of e-commerce tools that will be needed to be evidenced.
The report should include:
- An Introduction of e-commerce and m-commerce
(10%)
- Discuss the current technology trends of e-commerce and m-commerce
(15%)
- Identify and evidence a range of implementation methods for web development
(30%)
- For each method assess the opportunities of each for different business contexts.
(25%)
- Conclusion including which approach would be recommended to a new business.
(10%)
This report also awards marks for correct spelling and grammar and the correct use of Harvard referencing. A number of appropriate sources regularly cited are required for maximum marks.
Grammar
Referencing
E-COMMERCE AND M-COMMERCE IMPLEMENTATION TECHNIQUES
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E-commerce and M-commerce Implementation Techniques
Electronic commerce refers to the use of the internet to perform business transactions, that is, the exchange of any service or product via the internet by use of electronic means. On the other hand, mobile commerce refers to the use of cellular devices such as the use of phones for transaction purposes. E-commerce has a broader history, which dates back in the 1970’s as compared to m-commerce which was innovated in the 1990’s. In the real sense, the concept of m-commerce was originally established on the lines of e-commerce and is an upgraded form of e-commerce (Bhatti 2015). E-commerce and m-commerce transactions can be divided into various business models which include business to business, business to consumer, consumer to business and consumer to consumer types of transactions.
The platform of e-commerce is a website which is visited by the use of any device connected to the internet. On the other hand, m-commerce is a form of e-commerce, which is tailored to the mobile experience which involves the use of either a mobile e-commerce application or a mobile optimized website. A number of transactions are carried out using mobile commerce, including mobile money transfer and bill payments, m-banking, purchases via mobile apps and the web and mobile financial services (Turban et al. 2015). The major difference between the two techniques is that transactions are performed by the use of computers and laptops when applying the e-commerce while m-commerce involves the use of smartphones, iPad, tablets and other portable personal assistant gadgets. In addition, e-commerce requires the use of the internet which is not mandatory in m-commerce. Both methods do not involve personal interaction between the buyer and seller (Huang & Benyoucef 2013). In today’s business world, both e-commerce and m-commerce are required to run a successful online business as they provide a website that serves all the audience regardless of the devices used to access the seller’s store.
Technology has had a key impact on both e-commerce and m-commerce and as a result, the sector has experienced major advancements. One major trend is the use of web pages and mobile applications that facilitate dynamic product search. Most sites and applications rely on technologies such as Ajax and JavaScript to improve product search results (Benlian, Titah & Hess 2012). The unique characteristic helps the customers to browse the website of the company quickly without loading every page separately.
Another trend in e-commerce is the introduction of motion animation in web design. This characteristic provides an efficient way of product demonstration. The feature provides the customers with emotions relating to the products on sale and a memorable shopping experience. This also enables the customers to make an informed choice in the products they prefer from the wide range of services explained and products displayed on the web page (Turban et al. 2009). The trend is important for industries which provide products that require impulse purchases such as the fash...
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