Business Planning Business & Marketing Coursework Paper

Business Plan: Sample
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Business Plan
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Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc378767290 \h 2Business details PAGEREF _Toc378767291 \h 3Industry and market analysis PAGEREF _Toc378767292 \h 4Customers and value proposition PAGEREF _Toc378767293 \h 5Marketing strategy PAGEREF _Toc378767294 \h 6Operations plan PAGEREF _Toc378767295 \h 7Management team and company structure PAGEREF _Toc378767296 \h 8Resources PAGEREF _Toc378767297 \h 9Financing PAGEREF _Toc378767298 \h 10Financial projections PAGEREF _Toc378767299 \h 11Risks and strategic options PAGEREF _Toc378767300 \h 12Key milestones PAGEREF _Toc378767301 \h 13Appendices PAGEREF _Toc378767302 \h 14








Executive Summary
Dees Food Centre mainly stocks Afro Caribbean Groceries and gourmet, and a new grocery will be opened in Mountfield Way, Orpington, Kent to sell similar products offering the best value and quality of foods and groceries at affordable prices. The one-stop shop Afro Caribbean store will serve the growing population around the Greater London region. The business will sell quality and authentic foods and groceries In the is sole proprietorship business, the entrepreneur and to other workers are involved in running the business, but close family members also help out where they can. One of the key factors to the success of the business venture is meeting the consumer needs and demand, and there is a business opportunity as there is a growing population of Africans and Afro Caribbeans in the Greater London region.
The foods and gourmet industry is growing in the UK, and London attracts immigrants from outside Britain and other British regions and is one of the most diverse in the whole UK. As more consumers are looking for quality food and groceries, the store will fill in the gap in the Afro Caribbean community, who are underserved. The growing populations of Africans and Afro Caribbeans look for more authentic foods and groceries nearby, and there is a desire to open more local food stores in Kent and Greater London
Promotion creates awareness and markets the foods and groceries, and as more people shop at the store there is increased demand, and especially when the customers return. To further ensure that there is no shortage of funds, there is external financing in the form of loans, and the initial start-up costs are £ 48,000. The cash flows of the business will also cover the costs within the first three years of operation.
Establishing the business to be the preferred store for Afro Caribbean foods and gourmet will require proper planning to achieve this. This will also influence the increase in customer traffic, where turnover increases by at least 10% on an annual basis in the first three years of operation. The venture is established where customers can easily access the location, and there is an emphasis on building customer loyalty to attract new customers and retain the existing ones. The profits are expected to increase, and the general trend in the foods and grocery industry is to target niche markets like ethnic groups.
Online media marketing will help to reach out to the potential customers, and t...