2 pages/≈550 words
unit 4 EFAS TABLE (Coursework Sample)
Using the information gathered from your SWOT analysis (please see the attachments), create an EFAS table for the company you researched. Use Microsoft word to create your table. It should have five columns. The first column heading should be entitled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth column should be titled Weighted Score, and the fifth column should be titled Comments. (Refer to pages 126-127 in your textbook for an example**please attachments**.) 1. In the External Factors column, list at least six opportunities you saw in the company you researched. Underneath the opportunities, list at least six threats you saw in the company you researched. 2. In the Weight column, assign an importance factor to each of these issues from 0.0-1.0 (1.0 is most important; 0.0 is least important). These ratings are based on the probable impact on a particular company's current strategic position. The higher the weight, the more important the factor to the current and future success of the company. You may not be privy to the exact information for this company, so in some cases you will need to use your best judgment. (You will justify your weighting in column five.) 3. In the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are based on the company's response to that particular factor. It is a judgment call on how the company is currently dealing with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of the information. (You will justify your weighting in column five.) 4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor's weighted score. 5. In the Comments column explain why a particular factor was selected and how its weight and rating were estimated. 6. At the bottom of column 4 add the weighted scores for the external factors. Is the company doing better or worse than others in the same industry? Complete this answer underneath your table. Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. *****please use as many sources as needed***** source..
Unit 4 EFAS Table Name: Institution: Date: Samsung EFAS table ExternalWeightRatingWeighted ScoreCommentsOpportunities Growth in India’s Smartphone market0.053.50.175There is growing middle class in India. Improved economic status of many Indians creates a bigger market for Samsung products. There is low Smartphone penetration rate in India.Increased sales through advertising channels.0.0430.12 The advertising industry provides opportunities for growth of handsets and Smartphone market. Promotion of Samsung products aligns with the broad promotion activities of the company. Increase in tablet market share.0.053.10.155Increased market share among tablet users, aided by Samsung’s innovative features. The unveiling of the galaxy series is characterized with innovative tablets that are increasingly popular. High quality application processors make the gadget popular0.130.3 The company is a leading manufacturer of application processors typically found in Smartphones and tablets. Smartphones are increasingly more popular than traditional handsets, with the use of high quality applications being a factor for their popularity. Reputable brand name helps to sell the company’s products 0.23.80.76Samsung is now a reputable brand name, with innovative designs and products a major selling point. Samsung’s brand name allows the company to align her market strategy with the target market. Opening of more stores that would lead to increased customers.0.0520.1 The marketing of a product focuses on distribution channels including stores Opening new stores will help to distribute products globally. Apple has been successful in using this strategy, and increase in the number of stores would facilitate demonstrations on how w to ...
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