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Social Sciences
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Week 4 Discussion Collapse: Fallacies and Errors in Sound Reasoning

Coursework Instructions:

Week 4 Discussion Attachment Collapse
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"Fallacies and Errors in Sound Reasoning" Please respond to the following:
•Use the Internet to locate at least two (2) advertisements that exhibit any of the following fallacies: equivocation, false authority, ad hominem, appeal to ignorance, or bandwagon. Post the videos in the discussion. Next, identify the fallacy used in the selected advertisements, discuss the primary reasons why you believe that the advertisers have used the fallacy in question, and examine whether or not their use of this type of fallacy is effective.
•From part 1 of this discussion, consider alternate strategies that the advertisers could have used in order to develop a more sound and persuasive argument. Explain the main reasons why you believe consumers ignore these errors in reasoning.

Coursework Sample Content Preview:

Fallacies and Errors in Sound Reasoning
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False Authority Fallacy in Advertising
False authority is a powerful tool used by advertisers to promote their products. Most of the notable figures and celebrities are used to feature in the commercials to appeal to the people who idolize the individual. Appeal to authority also favors advertisers since the celebrities become brand ambassadors to the product. False authority is an effective tool that appeals to the target audience to assume celebrity status when using the product thus boosting the sales of the commodity or service.
Ellen DeGeneres is in a commercial for a beauty product that conceals age and revitalizes the skin of an older person to appear younger CITATION Cov14 \l 1033 (Covergirl, 2014). Ellen is fairly old, and her fans would trust and purchase products she would e...
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