How Effectively Do Commercials/Advertisements Use Classical Conditioning To Sell Their Products?

Classical Conditioning in Advertisements
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Classical Conditioning
In the creation of marketing campaigns and advertisements, the creators often combine events together. They combine the brand or the product with a pleasant stimulus. The combination of these two elements results in behavioral change towards the product. In advertising, the classical conditioning theory is used as a persuasion tool. Advertisers use classical conditioning to excite positive feelings about a product in the audience. When the audience experiences a positive reaction to one stimulus, the advertisers in turn pair that stimulus with their product hoping that the audience will react similarly to their product (Weiten, 2014). To maximize on classical conditioning, advertisers employ several strategies.
One of the ways advertisers make use of classical conditioning is by use of famous people in their advertisements. The use of eminent people in a commercial creates the impression that their fame is related to their use of the product (Weiten, 2014). The presence of a famous person in the commercial ignites a positive reaction with...