Strategic Plan For Nike Inc: Strengths And Weaknesses
A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation, and control. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of NIKE, to analyze the competitive advantage of NIKE, to evaluate a set of suitable strategies, and to examine appropriate metrics.
Research a selected company (NIKE) as if they were involved in a company's actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies.
A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation, and Control.
Write a 1,050-word report in which you select a company you are familiar with (Nike) or a company where you currently work, and do the following:
Evaluate the internal and external environments of your selected company using an environmental scan.
Analyze the competitive advantage of Nike.
Evaluate the strategies Nike uses to create value and gain competitive advantage.
Examine the measurement guidelines NIKE uses to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines NIKE uses.
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