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APA
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Management
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Coursework
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English (U.S.)
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Research Deliverable. Bibliography. Mobile Fashion Trucks

Coursework Instructions:

Project Company: Bobbles and Lace
Group of Researches and development: Mobile Truck
Overall Challenge: Lindsay Rando, CEO of Bobbles and Lace (B&L), has a thriving fashion business in New England that she has grown organically. She would like to increase growth significantly and would like you to help them grow this business. Students will focus from 4 perspectives (each perspective is a different group) culminating in a final presentation and report for the client. Use both primary and secondary research to answer these questions. Present the research as well as a recommended way forward.
Assignment Instructions:
- Total of 8 researches: Write summaries and key points of each source about the “Research Questions” (attached)
- Follow the sample researches deliverables format also reading the rubric carefully.
- Please have at least three researches from the school library databases. User name and password will require for off-campus log-in.
- Have all the articles that have accessed store in PDFs
https://suffolk(dot)libguides(dot)com/c.php?g=654074
username & pass will be provided upon request

Coursework Sample Content Preview:

Research Deliverable 1
Name:
Institution:
Date:
Detailed Bibliography
Category: Mobile Fashion Trucks

Date Aug 27th 2016

Initial cost,
Marketing, insurance

Summary:
The author focuses on the initial cost of running an online boutique business. He describes aspects like insurance, marketing, how to find the best truck for the job etc.

Raz, K. (2016, Aug 27). How much does it cost to start a mobile boutique? Retrieved from : /blogpost/how-much-does-it-cost-to-start-a-mobile-boutique

Category: Mobile Fashion Trucks

Date : June 27th 2014

Key points
Challenges,
Marketing strategies

Summary:
The author focuses on some of the challenges that fashion mobile trucks face in their lone of work. She also delves in some of the ways the business operates. She also describes some of the ways beginners in the industry can save cost like repurposing old trucks for the business.

BIBLIOGRAPHY \l 1033 Griffiths, J. (2014, June 17). LA Fashion Trucks; Fashion on the move. Retrieved from : /culture/story/20140617-fashion-trucks-style-on-the-move

Category: Mobile Fashion Trucks

Date: 2018

Key points
Interviewing entrepreneurs
Personal touch, creativity

Summary:
The authors of this journal article described some of the motivating factors that lead entrepreneurs to run mobile fashion shops on trucks. They describe the business through the eyes of an entrepreneur and give insight into the new trend that reflects the older style that has been the mobile food trucks.

Sarah Fischbach, V. G. (2018). Mobile Business Retailing: Driving Experiential Learning on Campus. Journal of Marketing Education, 40(1).

Category: Mobile Fashion Trucks

Date: 2016

Key points
On wheel marketing
Entrepreneurial opportunity

Summary:
This was a student project which they performed in groups. The students were tasked to start any trucking business. The students describe various challenges, benefits and strategies of running a business on wheels. They describe some strategies they found out such as having vibrant colors and mixing their marketing tools as one of the ways to market their products.

Matthews, D. R., Blanchflower, T. M., & Childs, M. L. (2016). From Food Trucks to Fashion Trucks: An Exploration of the Fashion Truck Phenomenon through the Eyes of the Entrepreneur. International Textile and Apparel Association (ITAA) Annual Conference Proceedings, 73.

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