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APA
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Management
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Topic:

Conduct an external analysis of your firm’s industry and competitive environment

Coursework Instructions:

Conduct an external analysis of Carnival Cruise Line‘s industry and competitive environment
II. Conduct an external analysis of your firm’s industry and competitive environment (3 points total -see below) i. Explain the production chain in (one of) your company’s industries. 1.A production chain outlines the inputs and outputs of an entire industry. For example, the tofu industry depends on the soybean industry for inputs and the grocery and restaurant industries for output. Note the difference between production chains and value chains, the latter of which shows systems within a single company.2. The IBISWorld database can help you find supply, demand, and related industries to answer this question. 3.Identifythe input, output, and related industries. Then describe the power relationships between suppliers to the industry and buyers from the industry according to Porter’s 5 Forces Model (1 point)5ii.Identify the market structure of (one of) your company’s industries and your company’s position in that industry. Is it an international, national, or regional market? How competitive is the market? Describe the barriers to entry into the industry. Are there many legitimate competitors? If so, who are they? What is your company’s market share? How does it compare with its closest competitors? Are there any major substitutes for that product or service? If so, what are they? Who produces that substitute good or service? Be sure to answer these questions in your answer.     (1 point) iii. Identifying strengths, weaknesses, opportunities, and threats for your company in a traditional SWOT analysis. Cover topics not otherwise addressed by your answers to other questions.

Coursework Sample Content Preview:

External Analysis and Competitive Environment
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External Analysis and Competitive Environment
Carnival Cruise Lines supply chain focuses on delivering high quality products and services and on time. The input the company puts into the business include enticing products for the customers such as great amenities. For instance, spacious, clean rooms, causal and formal dining opportunities, 24-hour room service, clubs and lounges, stage performances, and lounges among others (Gross & Lueck, 2011). The company’s output is increased market share including 47 percent in the UK, 51 percent in Germany, 68 percent Italy, and 45 percent France.
Carnival Cruise Lines bargaining power of suppliers is moderate. Most cruise companies in the industry buy their raw materials from numerous suppliers. For example, toiletries, food, entertainment, and other essentials. The costs could decrease Carnival Cruise Lines profit margins (Levin et al., 2012). However, the company uses its bargaining power to eliminate the threat such as sourcing cheaper labor and supplies from various countries. For example, the company can source low cost labor from countries such as Indi...
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