ASSIGNMENT 1 FOR BUS 599 STRATEGIC MANAGEMENT. Coursework (Coursework Sample)
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a 4 page paper in which you do the following:
Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell.
Develop your revised company’s mission statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development.
Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.
Choose one strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping?
Outline at least three types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage?
Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats).
Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, and changing tastes?
Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers to entry for new competitors? if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats?
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcome associated with this assignment is:
Develop a company overview and SWOT analysis that include trends, strategic positioning, distribution channels, and risks
Important Assignment Guideline: THE NAME OF MY NAB DRINK IS ‘POWER BOOSTER’. IT IS A GREAT REPLACEMENT TO FIZZY DRINKS OR ALCOHOLIC DRINKS. IT IS MADE WITH NATURAL INGREDIENTS AND NO ARTIFICIAL COLOR OR PRESEVATIVES IS USED. IT QUENCH THURSTS AND GIVES ENERGY USING NATURAL INGREDIENTS AND 80% FRUIT JUICE.
MISSION STATEMENT OF POWER BOOSTER: At Power Booster, it is our vision to provide consumers with healthier beverages at an affordable price. Our brand has been synonymous with refreshment, fun, flavour and energy. Our aim is to create value and making a positive impact for our beverage industry as a whole.
IMPORTANT INFORMATION: PLEASE MAKE A 100% PLAGIARISM FREE WORK BECAUSE THE COURSE INSTRUCTOR IS VERY STRICT ON THIS.
Non-Alcoholic Beverage company "Nectar Power Juice Bar”
Dr. Andrea Banto and Dr. Cynthia Parmenter
September 10, 2019
Nectar Power Juice Bar and SWOT Analysis
The revised company has been created known as “Nectar Power Juice Bar” and according to it SWOT Analysis for this type of beverage would be done which may include external factors like market trends and the competition and internal which includes abilities and capabilities to reach towards the market segment.
2.0 Revised Company Name and Significance
The name of the Non-Alcoholic Beverage Company is (Nectar Power Juice Bar). The name would easily be related to today's life of young people as they love the name with the demand and choice. Products such as nectar juice may provide power and energy to keep the person fresh and which will not harm like the energy drink. So, the importance of coming out with a drink like Power Juice may listen to the demands of the consumer. This beverage can be comparable with the Juice (Berberich et al., 2016). It will be coming in different flavours like mango, orange, apple, and pineapple. It will be free from high additives of any harmful elements.
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