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Literature & Language
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Coursework
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English (U.S.)
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Unit Assignment Literature & Language Coursework Paper

Coursework Instructions:

For each Unit, students will write 3-5 pages defining and explaining the significance of 3-4 key terms or concepts from that Unit's readings. Students are expected to do the research and thinking needed to learn new terms, and be able to understand how The function on the assignments is determined by how well students demonstrate their understanding of how the terms function in the readings, by explaining them in their own words, and using them effectively. Assignments are to be written in full Sentences and paragraph form, with proper spelling, gramma and citations used. Failure to do so may result in a zero on the assignment.

UNIT 2 TERMS Chapter 7: “Consumers and Brands: How consumers co-create” Brands Branding Culture Jamming Coded language Co-creative consumers Chapter 16: “Political Consumption – citizenship and consumerism” Political consumption Utilitarian Consumer-citizens Imperialist Chapter 19: “Citizen-consumers: Consumer protection and empowerment” Mass consumption Private consumption Public benefit Chapter 22: “Poverty, financing and social exclusion” Middle-class emphasis/bias Symbolic value Functional value Social Anthropological view (of consumption) Inclusive practices Affluent consumers Normative positions Chapter 25: “Gender, sexuality and consumption” Gender Sex(uality) Essentialize Social construction Social conditioning Chapter 32 “Sexual embodiment and consumption Commodified Embody/Embodiment Stereotypes Feminism/feminist critique Chapter 27: “Youth and generations in consumption” Economic socialization Social identity Marginalized Chapter 28: “Aging and Consumption” Demographic Accommodation Individualization Abjection Chapter 29: “Sustainable consumption and changing practices” Resource depletion Social equity Practices Chapter 31: “Retail sector facing challenge of sustainable consumption” Conventions Sustainability Multi-faceted Concrete Chapter 34: “Health, bodies and active leisure” Discourse Functionalized Rationalized Objectification Instrumentalize Chapter 37: “Fashion in consumer culture” Signify Mechanism Code Chapter 38: “Luxury consumption and luxury brands” in Routledge Handbook on Consumption. Luxury Accessibility Trickle-down

Coursework Sample Content Preview:
Strategic Marketing: an Edge Over Competitors
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1 Branding.
Every company requires an effective brand strategy to give them a significant edge in increasingly competitive markets. Simply put, the definition of branding is that it is the promise to the customer. It is the act of marketing the brand name of an entity, without any regards to the various products and services that the organization offers (Moorthi, 2018). As a method of promoting a product, a company ought to give its business a name and symbol or a physical mark that is only distinct to the firm.
Branding plays a vital role in the course material as it links consumers and brands and how they can co-create. After explaining what "brand" means, it is pertinent that the meaning of branding be taught to help readers differentiate between the two. Therefore, branding is a way of distinguishing the organization from the competitors and clarifying what it is that it offers that makes it a better choice (Moorthi, 2018). It is essential because not only does it give the consumers a positive impression about the company, but it also gives them hints on what to expect from the organization.
2 Utilitarian.
In the topic of "Political Consumption: Citizenship and Consumerism," there is a concept called utilitarian, which is derived from the overall term, utilitarianism. In normative ethics, utilitarianism is a moral theory that champions people's actions that support and promote general happiness and dismisses effects that cause harm and unhappiness (Hollander, 2019). According to the method, a response is right if it tends to generate and promote happiness on another person, and rendered wrong if it motivates the production of the reverse of happiness.
The concept serves to describe the practice of political consumption in the coursework. This is because utilitarian considerations are among the aims of several practices of consumption, such as ensuring that the price of an item is in balance with its quality (Hollander, 2019). Thereupon, utilitarianism is used to show the connection between some acts of consumption and the acts of moral judgment. For example, a shop owner is said to have brought happiness to the customer by selling them something that is of higher quality at a fair price. On the contrary, if the seller sells them a low-quality item at a high price, the act is said to be wrong because it has caused unhappiness on the consumer.
3 Culture Jamming.
Culture jamming is the art of disturbing the fundamental scope of the daily life and the routine with new and surprising processes. The concept is reported to have been used by people who opposed consumerist Adbusters with the view of countering the media and its elements, especially advertising (Carducci, 2018). In simple terms, culture jamming is the development of ideas and academic preferences that raise relevant questions in the minds of the viewers on the status quo of the firm. It is an important tool for reforms. Anti-consumerists have utilized the conce...
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