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1 page/≈275 words
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APA
Subject:
Communications & Media
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Coursework
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English (U.S.)
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Print-Style Advertisement for WeSmart Smart Heated Jacket

Coursework Instructions:

Write a print ad: Compose text for an approximately 75-word print-style ad for "WeSmart Smart Heated Jacket," an item developers are seeking backing for on Kickstarter.com.
https://www(dot)kickstarter(dot)com/projects/wesmartclothing/wesmart-a-heated-jacket-keeps-you-warm-in-every-cold-day?ref=discovery_category_popular < here's the link!
Your ad MUST include a headline, body copy, and slogan. You may use subheads and closings, too, if you like. All material must be original. In other words, don't steal anything from the kickstarter campaign itself. Instead, use the information to develop your own material.
DON'T OVERLOOK THIS: Additionally, you are required to write the following:
Illustration: Describe briefly (but not actually sketch) an accompanying illustration.
Need Appeals: Describe, in just a (complete) sentence or two, the need(s) to which your ad appeals. The Stovall textbook (pgs. 198-200) describes several in the "Beginning the Process: Needs and Appeals" section: food and drink; shelter, security and comfort; sex, intimacy and social contact; independence, privacy, self-fulfillment, and power; stimulation; and acquisition. If you need additional ones to choose from, consider this list. Do not, however, just make one up. Advertisers use need appeals that have a research-based record of effectiveness.
Clearly label all parts of your ad: The headline, the body copy, the slogan, plus the closing and any subheads. Recall that the latter two elements are optional.
Your ad consists of a headline, body copy, and slogan. Closing and subheads are optional.
Each of these elements is clearly labeled.
You include a written description of an illustration that would accompany your ad in a meaningful way. Your illustration should be unique, and should make sense within the ad's attempt to persuade or inform readers about the product.

Coursework Sample Content Preview:

WeSmart Smart Heated Jacket
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WeSmart Smart Heated Jacket
WeSmart conquered the cloth industry with their world's first all-weather jacket. The jacket is flexible and can be worn during winter and comfortably keep cool during sunny seasons. Just as the air flows within our skins, the Wesmart jacket maintains the body's condition on different occasions. It is waterproof, repellant of knife cuts, has a storage bag, face mask, and windproof, and on top, it has a sleek design. Wesmart jackets are suitable for different activities, whether indoors or outdoors.
The jacket consists of an internal heating system and a reliable cryogenic insulation performance making it perfect clothing that protects the body from extreme cold. Further, the Wesmart jacket has adjustable temperature control and preheating system. Wesmart jacke...
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