Outline. Read the two articles provided by your professor.

Directions:Read the two articles provided by your professor and compare OR contrast them based on the elements of written messages discussed in class.
Weight: 10%
1. On which elements will you compare these two articles? (Style, tone, evidence, audience etc…)
* Evidence
* Audience
2. Briefly summarize the main messages of the two articles as your topic development section.
The article “Are anti-meat subway ads effective? Yes” highlights that advertisements against meat consumption are more effective than before, even as there are those who claim that the ads are associated with limiting personal choices. People for the Ethical Treatment of Animals (PETA) has been effective in influencing change in thinking by using the subway advertisement by dropping the more controversial approaches. The article “Are anti-meat subway ads effective? No” emphasizes that the anti-meat subway ads to support veganism are ineffective even as people may support addressing killing of animals. People realize that meat is one of the major food sources, but still live in denial about the millions of animals killed each year.
3. Write your thesis statement, incorporating all the necessary elements.
The debate on the effectiveness of the anti-meat advertisements utilizes evidence and targets different audiences to rally support for and against human meat consumption.
Briefly develop body paragraph #1, be sure to include a topic sentence
Topic sentence:
Anti-meat advertisements are more than ever before and there have been changes as PETA has campaigned to change thinking and create awareness.
Brief development:
Article1
* The article uses the example of entities that changed behaviour like General Motors, which no longer uses using live animals in crash testing, while mega brands in the fashion industry have changed tact and animal products are less common.
Article2
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