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Business & Marketing
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Porter’s Five Forces Model. Business & Marketing Coursework

Coursework Instructions:

just write no more than 1 page and don't quote. just answer the question that the professor posted. thanks!

This week's reading is the famous (at least among entrepreneurial academics) theorem called PORTER'S 5 FORCES MODEL. Consider the 5 forces as described in the reading.  Let’s go back to the example of general Mills that we discussed in class.  Remember how they charted a course into a new sector of the food industry?  If you were one of the founders of General Mills for example, how would you have assessed these 5 forces as you staked out your market niche? In your response, please describe your assessment of each of these 5 forces. On a scale of High/Medium/Low, rate each of these risks as viewed by the founding entrepreneurs.  In other words, how would you rate these 5 forces is you were a Generall Mills owner?  No need to go more than 1 page.

Coursework Sample Content Preview:

Porter’s Five Forces Model
Your Name
Subject and Section
Professor’s Name
January 28, 2020
Understanding both internal and external factors that can affect one’s business is crucial in order for companies, not only to increase profitability but also to ensure survivability. Accordingly, Porter’s Five Forces Model is one of the most commonly used paradigms in understanding this relationship and create better decisions in running their business. One way to understand how this model works is by looking at the case of General Mills and its rise within the food industry.
If I was the founder of this company, I would have prioritized (1) competitive rivalry, (2) Buyer power, and (3) Threat of Substitution since they equally present the highest risks among the five forces CITATION Por08 \l 1033 (Porter, 2008). Being generally smaller than other companies such as Kraft, Nestle, Mondelez International, etc. founders of General Mills has to ...
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