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APA
Subject:
Business & Marketing
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Coursework
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English (U.S.)
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Topic:
Nike U.S and Nike Europe Business & Marketing Coursework
Coursework Instructions:
Assess in 700-800 words the ethical, legal, and social issues affecting Nike product or service in the United States and Europe.
Include the following:
Develop a process to monitor and control marketing performance. This process could be a flowchart, but a flowchart is not required (flowcharts do not count towards your word count requirement).
Coursework Sample Content Preview:
Nike U.S. and Europe
Students Name
Institution
Nike U.S. Nike Europe
Nike Ethical Issues
Nike's brand name is undoubtedly the most famous in the apparel industry. It is unfortunate that just like most global corporations, the company has faced and continues to face criticism on various issues related to business ethics. Most governments have laid out policies and protocols that individuals and corporations need to observe while undertaking their business operations within a particular jurisdiction. These corporations are also obligated to extend the moral principles that govern a person's ethics into their business to give rise to business ethics ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"XnO7GOo8","properties":{"formattedCitation":"(Trevino & Nelson, 2016)","plainCitation":"(Trevino & Nelson, 2016)","noteIndex":0},"citationItems":[{"id":661,"uris":["http://zotero.org/users/local/IBolxqVE/items/A3MMF2B4"],"uri":["http://zotero.org/users/local/IBolxqVE/items/A3MMF2B4"],"itemData":{"id":661,"type":"book","publisher":"John Wiley & Sons","source":"Google Scholar","title":"Managing business ethics: Straight talk about how to do it right","title-short":"Managing business ethics","author":[{"family":"Trevino","given":"Linda K."},{"family":"Nelson","given":"Katherine A."}],"issued":{"date-parts":[["2016"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Trevino & Nelson, 2016). Also, other than pursuing their main goal which is to gain profit, corporations ought to put the interests of the society first to satisfy the requirements of corporate social responsibility (CSR) ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"PKaQ0Tj0","properties":{"formattedCitation":"(Harrison et al., 2019)","plainCitation":"(Harrison et al., 2019)","noteIndex":0},"citationItems":[{"id":663,"uris":["http://zotero.org/users/local/IBolxqVE/items/JW3XCPNF"],"uri":["http://zotero.org/users/local/IBolxqVE/items/JW3XCPNF"],"itemData":{"id":663,"type":"article-journal","container-title":"Journal of Product & Brand Management","note":"publisher: Emerald Publishing Limited","source":"Google Scholar","title":"Corporate social responsibility and business ethics: conceptualization, scale development and validation","title-short":"Corporate social responsibility and business ethics","author":[{"family":"Harrison","given":"Dana E."},{"family":"Ferrell","given":"O. C."},{"family":"Ferrell","given":"Linda"},{"family":"Hair Jr","given":"Joe F."}],"issued":{"date-parts":[["2019"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Harrison et al., 2019). On many occasions, Nike has in one way or another compromised obligations surrounding national laws, business ethics, and social responsibility.
Although Nike has done a tremendous job in ensuring corporate social responsibility, it has faced a lot of criticism on how it treats its workers in industries across Europe and the U.S., leave alone the third World countries. Nike's ethical behavior in the U.S. came under heavy criticism in 2018 when they stood in solidarity with Colin Kaepernick in the fight against racism ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"0KOy8QPd","properties":{"formattedCitat...
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