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Business & Marketing
English (U.S.)
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Nike Financial Report Business & Marketing Coursework (Coursework Sample)


Research Nike financial reports for 2017.
Complete a 2- to 3-page FAQ/Shareholder Analysis.
Evaluate economic conditions that influence Nike performance. Consider political, environmental, currency (money), global economics, and government influences on economic conditions.
Compare market conditions with Nike’s performance for 2017. Conclude how the market conditions that year influenced the company’s performance, such as interest rates, Federal Reserve Bank monetary policy changes, or other market conditions relevant to Nike.
Analyze year-over-year performance from 2016 and 2017. Consider key metrics or ratios such as trailing PE ratio, forward PE ratio, price to book, return on assets, and return on equity in the conclusions.
Thank you, this is a area that takes me a Long time to do and put assignment together. Thank you very much for the help.........


Nike Financial Report
Students Name
Institutional Affiliation
Nike is one of the largest multinational companies3 that deals with the design and manufacturing of footwear, equipment, and other accessories. It has established a large market in various parts of the world, and this explains its high profitability. The company has an effective supply chain management team, which ensures the smooth running of activities. Besides, Various economic activities play a substantial role in determining the market performance of Nike. In the year 2017, Nike recorded a remarkable increase in profitability as a result of favorable market conditions. As indicated by key metrics, the global market has played a huge role in the company's increased profits over the years.
Global economies have contributed a lot to the performance of Nike. The company ensures to operate in developed markets, which, in turn, provide a stable market. For instance, the UK has been providing a stable market for Nike hence increasing its profitability. In 2017, Nike UK accrued a profitability increase of up to $12.7 billion. In general, Nike had a 5.6% increase in revenues from the year 2017 to 2018. This is an indication that the global market has been providing a favorable opportunity for the company.

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