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Business & Marketing
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Topic:

MGM Project. c.Core Competency and Sustainable Competitive Advantage

Coursework Instructions:

c.Core Competency and Sustainable Competitive Advantage
Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.
An example of a competitive advantage: “McDonalds’ competitive advantage is its large number of restaurants, more than double its competitors, making it more convenient for customers than any other fast food restaurant in the world.”
Text: Page 218 & rest of Chapter 7. Also, listen closely to Professor Krupski’s lecture when he talks about core competency and competitive advantage.
Only do Core Competency and Sustainable Competitive Advantage
Use (Project _outline) file as the topic, and use (Sample-Student-Plan) file as guideline.
The word count can be similar to the (Sample-Student-Plan)
Please let me know if you have any question.

Coursework Sample Content Preview:

MGM Project
Author Name
University Name
Our core competency is customer service. We aim to come up with a noise detector that will help Americans enjoy a peaceful, quiet and comfortable life. This device will allow them to decrease the frequency of noise coming to their rooms now and then. We tend to build a strong, long-term relationship with our customers and have decided to hire a team of professionals who are ready to assist clients in all possible ways. The noise detector we are going to launch is named as Silencebot. One of the best features of this detector is that you can install it on any mobile device and use it as an ordinary app, without any need of learning how to adjust the settings of a sophisticated mobile application. The cu...
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