6 pages/≈1650 words
Business & Marketing
China Cultural Brief (Coursework Sample)
Midterm Assignment Assume that you are a manager in a company that sells bicycles. Your company started in the U.S., but it has also been a big player in the European market for a long time. Now, however, it is going to be expanding into a new market. You have been asked to head a work team that is developing this new market. You will be taking some of your US employees to the country, where you will lead an operation that will include these US employees as well as new employees who are citizens of the country. You know that culture is important to successfully selling your bicycles to a new set of customers, and you have decided to educate yourself about the country where you are setting up your operation. After conducting research into the market, you have prepared a briefing to enable your US sales team to understand how to operate successfully in this new market. The briefing will also help your US employees understand how to work effectively with the employees who are citizens of that country. Here is your Midterm Assignment. Please select one country in Asia, Africa, or South America. This will be your new target market. Then develop a Culture Briefing on the country you select. Your Culture Briefing should include the following information: Description of the Country: History and Geography Profile of Inhabitants Political System Economic System Culture of the Country: Traditions and Customs Values and Ethics Life Styles Common Business Practices Key Business Strategies: Strategies for Promoting Successful Business Growth Strategies for Addressing the Cultural Perspectives of Your New Customers Strategies for Addressing the Cultural Perspectives of Your New Employees (citizens of the country) Some notes on assignment requirements: The paper should be 6 double-spaced pages, and it should provide a minimum of three references. These must include references to your text books, but you may use references to other materials as well. All references should be correctly annotated in APA style. The paper should demonstrate that you have read and understood the reading assignments by referring to the material to support your ideas. It should include a thoughtful introduction and conclusion. Please submit your paper on time in a document in .doc or .docx format. Please name the attached file as lastname_Midterm.doc, where you substitute your last name for “lastname.” Please check your work in Turnitin prior to submission and provide your Turnitin Originality Score on the first page of your paper, along with your name, the date, and course number. Remember to use proper grammar and appropriate style. Please consult the Writing Center if you need assistance. source..
CULTURE BRIEFING ON CHINA
Date of Submission
The People`s Republic of China or simply, China is a sovereign independent state which is regionally situated in the Asia East, it also boasts of being the most populated country in the world with an approximated population of over 1.4 billion according to latest censuscarried out in the country. Moreover, it is a single party democratic nation which is ruled by communism and has its capital city is beijiing.in addition to the above, china is composed of a total of 22 provinces which make up the nation as well as Taiwan which it directly exercises authority over and recognizes as another province.
Politically china defines its boundaries to cover over 9.5 million square kilometers making it the second largest country in the world after Russia in terms of dry land and third largest in terms of both water and land. Geographically, china is covered with a lot of forests and the Taklimakan and the Gobi deserts which are make it have a diverse climate and topography which is mostly rugged and located on high plateau because of several mountains such the Himalayas, Tian Shan, Karakoram among other mountain ranges. It also boasts of the Yellow Rivers and the Yangtze which are among the world`s largest rivers at top ten of the world. In addition, china is bounded by mighty water bodies which provide all of its water needs including the South China Sea, the Bohai Sea, the yellow sea and the east sea (Laura, 2001).
China has since become the fastest growing economy in the world because of its major reforms regarding the economy which was established in the year 1978 which makes it so far the world`s second largest economy both in terms of growth domestic product, per capita income and purchasing power parity. In addition to these, china is by far the world`s largest exporting country in the world as well as the world`s largestimporter of goods and services. So far, china has been declared as the country with the world`s highest budget when it comes to defense and military spending and the country with the most number of army officers which makes it gain recognition as the potential super power according to political specialists and other analysts. In addition to the above, the republic of china is part of several global organizations associated with world health, wealth and security including the BRICS, WTO, BCIM, and the G-20 which are all multilateral organizations (Laura, 2001).
History and Geography
The first known Chinese establishment as a state can be traced back to the year 221 BC which was established by Shi Huang who was the First Emperor of this nation. During his emperorship, he ensured that the young china had a standard national Chinese language and other units of measurements including currency. This political dynasty however only lasted for about 15 years and was rebelled against after the days preceding the death ...
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