Formulating a Strategic Plan- Responding to an RFP Business Coursework

Request for Proposal – Strategic Plan
Your Name
Subject and SectionProfessor’s Name
February 25, 2020
Marketing has always been an indispensable tool for the survivability and profitability of organizations. It allows organizations to reach their target audience and show the customers that they ‘need’ your product. In line with your aim to brand your product and develop a five-year strategic plan, we believe that our help in your marketing department would result to an overall positive result, through an increase in your customer base and loyalty.
First, one of the suggestions that we have is to focus on your ‘country-of-origin’ approach, both in your physical products, as well as in your published advertisements. Country-of-origin marketing has been proven to be an effective type of marketing if the product is associated with the perceived characteristics of the overall commodities that emerge from the reference point CITATION Mannd \l 1033 (Managementstudyguide.com, n.d.). Accordingly, since products from the United States are generally perceived to be superior in quality and safe due to the variety of regulations that prevent the use of toxic chemicals as well as regulate the use of resources (i.e., trees) we believe that your wooden toy products would be one of the first choices of parents for their children. In line with this, our team and resources (in digital and print) media could make information dissemination much easier and more efficient for your company. As of the moment, we propose that we take a proactive approach by publishing in billboards, parent magazines, and even social media successively. Our diverse team could place your brand in almost any medium of advertisement in a cost-efficient approach by ensuring that both the p...