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Business & Marketing
English (U.S.)
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Formulating a Strategic Plan- Responding to an RFP Business Coursework (Coursework Sample)


You are responding to an RFP from a medium-sized company in another state. The RFP explains that the company wants to begin manufacturing wooden toys for children and brand them as "Trustworthy, Safe, and Made in the USA." The company is searching for an organization that can help it develop a five year strategic plan. Write a solicited proposal that details why your company should help it develop its plan.
Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.


Request for Proposal – Strategic Plan
Your Name
Subject and SectionProfessor’s Name
February 25, 2020
Marketing has always been an indispensable tool for the survivability and profitability of organizations. It allows organizations to reach their target audience and show the customers that they ‘need’ your product. In line with your aim to brand your product and develop a five-year strategic plan, we believe that our help in your marketing department would result to an overall positive result, through an increase in your customer base and loyalty.
First, one of the suggestions that we have is to focus on your ‘country-of-origin’ approach, both in your physical products, as well as in your published advertisements. Country-of-origin marketing has been proven to be an effective type of marketing if the product is associated with the perceived characteristics of the overall commodities that emerge from the reference point CITATION Mannd \l 1033 (, n.d.). Accordingly, since products from the United States are generally perceived to be superior in quality and safe due to the variety of regulations that prevent the use of toxic chemicals as well as regulate the use of resources (i.e., trees) 

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