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Essay Available:
Pages:
3 pages/≈825 words
Sources:
3 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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MS Word
Date:
Total cost:
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Topic:

External Factor Evaluation Matrix for Cochlear Company (Coursework Sample)

Instructions:

External Factor Evaluation Matrix for Cochlear Company

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Content:


External Factor Evaluation Matrix for Cochlear Company
Name
Institutional Affiliation
External Factor Evaluation Matrix for Cochlear Company
KEY EXTERNAL FACTORS
WEIGHT
RATING
WEIGHTED SCORE
Opportunities
Unexplored markets

.25
1
.25
Increasing demand for implants
.25
3
.75
Friendly legislations
.10
2
.20
Threats
Inadequate collaborations
.05
2
.10
Increased competition
.20
3
.60
Need to constantly improve the technology
.15
2
.30
TOTAL
1.00
2.20

External Factor Evaluation (EFE) Matrix refers to a strategic management tool that companies use to evaluate their current standing in regard to the external environment. The tool enables the company to prioritize the threats and opportunities in the industry. Cochlear Company is a biotechnology company that is headquartered in Sydney, Australia. Formed in 1981, the company has expanded and boasts of presence in over 20 countries and has around 2800 employees. The company designs manufactures and distributes medical devices such as prosthetics, hearing aids, implants, and wireless accessories, among others. Some of the company

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