Discussion: Six Sigma + Review the Fleming and Koppelman article

Business and Marketing Name: Course title: Instructor: Institution: Date Due: The Six- Sigma Scholars have recently rated the Six Sigma as the most popular management tool for organizations. Additionally, it is considered as an entity on its own right. It is also considered as one of the huge brands in the world of business development (Jacowski, 2006). Organizations such as financial institutions, multinational corporations, armed forces, healthcare facilities, local government and other services are pressured to cut cost associated with their good or service production for their own sustenance. The six sigma method will be particularly be very essential as a cost cutting tool especially for those firms that are threatened with increased competition, rising costs, reduced revenues and so on. Although the six sigma was not presumed to be a cost-cutting tool, it is in essence geared to that purpose since its main aim is to increase profitability in an organization. The six-sigma methodology goes about increased profits through the reduced cost of production and operations (Kerzner 2005). In my sales and marketing endeavors, I have had an experience of being a marketer for a book publisher for quiet some time. After being enlightened on the role of the six-sigma tool, I now envision how this marketing function can be improved through this system. In my view, the traditional “silo” marketing mentality of this firm whereby, the books were only sold on their bookshelves could be evaluated. Instead, personalized marketing system where trained sales persons approach potential customers would improve sales through enhanced awareness. In addition, if the six -sigma tool was deployed in the organization, the sales people would work as a team and therefore improve their sales potential. Organizations in the world today are continuously concerned on b...