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APA
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Business & Marketing
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Coursework
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Digital Rights Laws and Risk Management Table. Coursework

Coursework Instructions:

BestGear is now supporting independent music artists and has entered the digital music distribution market. Since the beginning, its business model has been to crowdsource and sell digital content. BestGear’s value-add is the ability to handle the large amounts of data people post to its site daily, the marketing/branding of the content online, and, to a somewhat lesser extent, the editorial function it provides in deciding what content to cull to ensure the site remains family-friendly.
As a risk management consultant, BestGear has contracted you to solve a couple of problems related to this new venture.
Recently, a problem has surfaced with content ownership. BestGear's site requires all its contributors to waive their rights to the content they upload. This is impossible in some countries. Because the company is online, the company must comply with international law. The company wants to put a system in place to ensure it only accepts ownership of digital content that it's legally entitled to own. Doing this will prevent the company from spending time and money defending itself in court.
In addition, a rival company with a similar business model was hacked recently, and BestGear wants to put stronger risk management/security practices in place. It wants to make sure that the names and other identifying details of both its content contributors and its customers are harder to compromise.
Complete the risk management table in the Digital Rights Laws and Risk Management document.
Format any sources you include in your assignment according to APA guidelines.
Submit your completed risk management table.

Coursework Sample Content Preview:
Risk Management in Digital Content DistributionNameInstitutional AffiliationDate
The advancement of technology has made it easier for people to produce and distribute digital content while earning a good profit. Bestgear is one of the companies that has got into the field of digital music distribution. However, issues to do with copyright among other issues are affecting the operations of the company, there is the need to come up with way of mitigating the risks associated with the operations of the company. The table below show how the company can identify and mitigate the risks.
Description of Risk

Probability

Impact

Risk Mitigation

Copyright Infringement Issues- People might use the platform to present music tracks as their own while in real sense they belong to someone else.

High
Bestgear has not put in place appropriate strategies of verifying the copyrights of the people uploading content on its platform.

High
-The company may be sued by the original copyright owners leading to many fines and court fees
-Bestgear can lose its reputation
-Company may lose its customers
- Wastage of time as the company defends itself in court and other related issues instead of focusing on innovation CITATION Sad16 \l 1033 (Sadgrove, 2016)

-There are different bodies that deal with the music ownership and copyright in different countries.
-Bestgear can work closely with these bodies and ask the platform users to produce a verification document from these users. Verification document should be original and show the users have the music rights.
- Bestgear needs to adjust the rules and regulations of the platform to allow for this.
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