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Business & Marketing
English (U.S.)
MS Word
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Coursework 2.22dc Business & Marketing Coursework Paper (Coursework Sample)


Question 1
Provide an example of your interpretation of a business strategy and how it is used either at a company where you work or have previously worked. Illustrate your answer with examples. In your opinion, was the described business strategy successful in achieving its stated goals? Why, or why not?
150 words
Question 2
Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or categories) are its most relevant competitors?
125 words
Use APA formatting when writing your responses. All sources used, including the textbook, must be referenced, and quoted or paraphrased material must have accompanying in-text citations.


Question 1
In management, a business strategy is a working plan than enables a company to achieve its vision, prioritize its objectives, compete successfully, and optimize its financial performance (Spender, 2015). I work as a sales representative at a college textbooks center in Chicago. Last year our organization registered a decrease in sales because of high prices. This year the management developed a strategy of offering a number of free apps for mobile devices. The organization hopes to improve customer relations. The strategy also relies on the predictions that the application will be very popular to our customers and act as our customer base. If the business strategy will be successfu

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