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Business & Marketing
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Brand Positioning and Differentiation Business & Marketing Coursework

Coursework Instructions:

It has been said the the key to modern marketing is building the brand. To be valuable, a brand must have an identifiable position within its market spectrum and a clear differentiation for other brands that are also in (or adjacent to) that position. Another very current concept is the idea of each of us having a "Personal Brand."
The discussion for this week combines those two concepts. Do some research about personal brand and post your reaction to the value of it, your use of the concept (if any) up until now, your thoughts on building (or continuing to build) a personal brand, and your experiences with others in this area. Also of interest would be any ideas you pick up in your research about how to build an effective personal brand. The link below is a short video on the subject from the good folks at Harvard.

Coursework Sample Content Preview:

Brand Positioning and Differentiation
Name
Course
Personal branding is a strategic establishing and promotion of oneself, which entails skills, expertise, and experience the nature of personality and what one represents. Personal branding is essential in developing a connection with the customers as an individual. Customers can identify specific traits that speak volumes about your business and product through an individual’s personality. Furthermore, customers can develop more trust in your product or services as they learn more about an individual’s personality. For instance, I have applied a personal brand concept by showing videos of me using my products. Through these professional videos, customers are attracted to the aesthetics of using the products. Moreover, I have also applied the concept to portray my hospitality through documentaries. Customers who watch these documentaries on social media can make conclusions about my customer care abilities and approachability.
Personal branding creates a distinction between simila...
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