Sign In
Not register? Register Now!
Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 31.1
Topic:

One Year Marketing Plan: Tesla

Coursework Instructions:

Please follow the format when doing the case studies.


 


Your challenge is to create a one-year Marketing plan for an existing store, product, or service of a real company. The components that are critical to marketing success (and should be addressed in your paper) are:


1. Executive Summary – discusses as-found condition and recommendation in six sentences or less.


2. Brief Company Description – the business name, location, primary business, who you interviewed and their title/positon.


3. Existing Strategic Plan/Focus – the owner’s existing ‘vision’ (ie: their long-term plan) for the business. 4. Existing Situational Analysis – your assessment of the existing SWOT and 4P’s.


5. Proposed product/service focus – your proposed changes in the product or service offerings. [This is merely a brief overall strategic statement].


6. Proposed Marketing strategy – your modified vision (long-term plan) for the business. [This is a little more than a brief overall strategic statement (the previous step 5); use a few sentences to summarize your strategy].


7. Proposed Marketing Mix – your modified 4P’s. (the details related to your proposal).


8. Financial projections – the estimated costs/profits related to your proposal (not the business’s current financial status) in terms of: (i) any initial capital outlay, (ii) any ongoing operational costs, (iii) when I can expect to see additional profits as a result of your proposed changes.


9. Implementation Plan – the specific details related to your plan. 10. Monitoring and Evaluation – as the owner, what should I watch for that will tell me how successful your new plan has been for my business?


Note: You (or your group) will choose any ‘real’ company in the world that has actual sales (a marketing plan for a proposed businesses is not acceptable) but you must get approval of their selection from the Instructor. Given the groups/individuals cannot select the same organization, businesses will reserved on a first come, first serve basis.


The written report should be a well-organized and concisely-written document that integrates the concepts of the course and accurately uses applicable terminology to explain and rationalize your business plan decisions.


The report will be a maximum of ten pages; double spaced (excluding the title page and reference page). The paper will use 12-point Times New Roman text and one-inch (2.54 cm) (2.54 cm) margins.


If you are presenting the paper as part of a team, your score will be based on the overall project; not your individual input into the paper.


 


 


 


 


The Format:


1. ‘Summary’ (up to ten significant points) or ‘Executive Summary’ (six sentences; what is happening and what do you recommend.)


2. Define current situation (ie: problems as you see them).


3. State key problem.


4. State alternates that address the key problem.


5. Analysis of alternatives.


6. Recommendation.


7. Implementation.


Coursework Sample Content Preview:

One Year Marketing Plan
Name:
Institution:
Course code:
Date:
INTERVIEW
Interviewee: Elon Musk
Position: Founder and CEO of Tesla
Contact information: [email protected]
Question: Considering what you do is not trivial, do you think you push yourself hard?
Elon Musk: Well, the other option would have been, Tesla dies.
Of course.
Elon Musk: Yeah. Tesla cannot die. Tesla is incredibly important for the future of sustainable transport and energy generation. The fundamental purpose, the fundamental good that Tesla provides is accelerating the advent of sustainable transport and energy production.
Question: Which is why your company is being credited for pushing the boundaries of innovation, correct?
Elon Musk: Yes. The success of Tesla is, by far, the biggest forcing function for the other carmakers to get into electric cars. They’ve said so.
Question: And what’s your view on the competitive landscape?
Elon Musk: Yeah. I don’t really think that much about competitors. I just say like, you know, how do we make our cars as good as possible? If you start looking at the other runners, it’s not good, you know. Like, you can lose races because of that.
Question: How you feeling about the Future?
Elon musk: For some reason, I feel optimistic. And I’m not sure if that is irrational or not. CITATION Kar18 \l 1033 (Swisher, 2018)
Full interview
/2018/11/2/18053424/elon-musk-tesla-spacex-boring-company-self-driving-cars-saudi-twitter-kara-swisher-decode-podcast
Executive Summary.
This is a project that focuses on Tesla and my one-year marketing proposal to increase revenue. On the back of numerous yearly losses, the company’s financial situation hinges on its ability to satisfy the high demand for its vehicles. My proposal looks at the company’s initial strategy and business model as explained by Elon Musk, the CEO in 2006. It also asses the company’s internal and external strengths, weaknesses, potential opportunities, and threats. I will, therefore, base my potential marketing strategy based on the business model and the factors that affect the company’s revenue and profit margins. It will also include an implementation plan and a guideline for the evaluation of the success of the plan.
Brief Company Description
Tesla is a renowned electric vehicle and clean energy company located in Palo Alto, California. Its primary business is specialties in electric vehicle manufacturing and provision of energy storage options with their batteries and solar panels. Founded in 2003, the company has stuck to its main goal of replacing fuel-driven cars with electric ones. This goal is not far-fetched as recently, the car manufacturer has overhauled its Japanese competitor, Toyota to become the world’s most valuable automotive company. The company is projected to achieve a valuation of more than $1tn (£800bn) with the demand for their cars rising. To gather more insight, I spoke to Elon Musk, a co-founder and current CEO of the company. He appreciates the direction the company is taking and expects the demand for electric vehicles to keep rising over the years. He, therefore, sticks by his previous quotes, “You have to match t...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Coursework Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now