- Brand Association

Brand Association Author’s Name Institutional Affiliation Course Code and Name Professor’s Name Date Brand Association The critical steps in building and designing a sports brand are done by effectively creating the right methods and choosing the right aspects of a brand to create its value in the market, image, awareness among the target audience, and brand identification. By taking these steps, a company can get the right procedure as it will be able to affect the manager of engaging customers and influence their view of the brand (Akoglu & Özbek, 2022). In the sports industry, State Farm took the same steps to successfully get to a position of making it a well-known insurance provider in the industry and successfully increasing the visibility of its profile in sports. Selecting Brand Elements One of the elements that can help promote brand image, awareness, identification, and value is a brand name. The brand name of a sports product is the basis of its identity and for State Farm, the name gives its safety, security, and reliability qualities that help it create an image and awareness in both sports and insurance industries (Ward et al., 2020). The second element is visual and logo identity that helps a brand communicate its reliability, strength, and dynamism thing which are vital in the sports industry for excitement in the fans. State Farm uses its logo as a tool to communicate its identity and make the company identifiable to customers in the sports industry using its straightforward style and bold color. Furthermore, leveraging a tagline or slogan is vital in helping create value in the market, image, awareness among the target audience, and brand identification of a sports brand. The slogan “Like a good neighbor, State Farm is there,” is a ...