SWOT Analysis of Facebook Inc.

please follow the requirements of "SWOT analysis assignment", and read the "SWOT of Facebook".
Due day is 2 rd, Oct, thank you

Step-by-Step Guide to Compose a Successful SWOT Analysis Paper

PESTLEanalysis Contributor Mar 1, 2018Ad Blocker Detected

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker.

Refresh

Playvolume

00:00/00:00Truvid

<< 

AboutT&CPrivacy PolicyCookie Policy

Many businesses like to use SWOT analysis in order to look at the external and internal strengths of the company. They can be changed, but often it does require work, and that’s what a SWOT analysis provides. It’s a big part of the overall business planning process, and it will save a person a lot of time later on.

So how does one create a SWOT analysis paper? This article will discuss how it’s done, and what one needs to have in order to create the best and most in-depth SWOT analysis paper possible.

Break It Down 

First, the analysis paper should be broken down into three parts that will help you out, and they are as follows:

• The company itself;


• The analysis;


• The strategies to convert weaknesses to strengths;


• The ability to handle opportunities and neutralizing threats;


• Any other growth strategies.

This is what the paper should be about, and by having all of this here, you’ll be on your way to starting a successful paper.

Talk about the Company  

In the paper, you have to begin with just what the company is. An introduction will tell your reader about it and what its product is.

Some things to include are the following:

• Who they are, the name of the company, the place they originate, and maybe a date of origin;


• The product that they have.

This is a short section, but it’s important to have as an introductory section.

Analyze the Elements 

Now, let’s go over each of the elements you need to focus on. These are usually the findings from your SWOT analysis.

The first is strengths. What is the company doing right now? What capabilities do they shine in? The resources both internally and externally such as talking to customers or even looking at the company’s assets is a huge part. This is what they give to provide that advantage over others. Usually seeing the customer satisfaction, walking in, or even looking at logos work as well.

Weaknesses are next, and they’re what the company isn’t doing so good with. These can be factors that are stopping them from getting more out of their advantages as well as do not let the company move forward and get more clients. Thus, the marketing plan and budget are also good to look at.

Then, there are opportunities. These are the external factors that the business can benefit from, be it the customer repute, the environment, or even growth of various facets that the company should take advantages of. Analyze the window, and even the timing of it. Various events can also affect the opportunities that the business might face.

Finally, there are threats. These are the external factors that could potentially harm the business. These are competitors using various ads and partnerships, your own media expense, any new technology that could be released, the change of supply and demand, the shifting attitudes that others might have, any other external situations that could be there, and anything that’s beyond the control of the business owner that’s putting the business at risks.

Put all of these down in various sections in the paper, giving an analysis of the overall look of the business, and what is going on there.

Convert the Weaknesses and Support the Strengths 

Next, you need to convert the weaknesses to strengths. This can be looking at the listed weaknesses and looking at new strategies to help one succeed. It is also important to maintain or even reinforce the strengths such that you do not lose this position.

This can be anything from a better social media presence, such as a Facebook page or an Instagram account for the business, which will help convert more people depending on the business being analyzed.

At this point, look at the other programs that can be added. Maybe the business lacks a loyalty program, so one can create it. Or maybe, it needs to be relocated. These are all weaknesses that could come forward, thus, better have a look at what they are and find some low-cost ways to fix them.

Analyze Growth Strategies and Opportunities That Might Arise  

Finally, now that the weakness to strength conversions have been seen, it’s time to create a growth strategy. This means creating a plan to increase the business, using the opportunities that show up. This can include a bigger social media presence, more events, new locations and business hours if needed, any new factors that can show up more discounts and sales.

To look at the growth is to also look at the threats. See the threats there, and work to reduce them, or completely neutralize. This can be reducing the ad budget or moving towards the quality ads, and from there, the business can grow, using whatever shows up that reduce any outside elements that are affecting the overall business repute.

By integrating all these points into the paper, one can create a professional essay from scratch that will showcase a great look at the business. There are four elements that need to be looked at, and if they’re analyzed completely and in an in-depth manner, it can provide a picture for the business to look at in order to help them better understand the path they must take next as well as different opportunities that might arise as well.

SWOT Analysis of Facebook: How has it survived for so long?

Mar 4, 2019 Kiesha Frue

Source: https://pestleanalysis(dot)com

A SWOT analysis of Facebook means examining the strengths, weaknesses, opportunities, and threats affecting the company. It currently remains the King of Social Media with over 2 billion monthly active users, despite repeated controversies over the last year.

How has it survived for so long? And will it continue? This SWOT analysis answers those questions and more.

Strengths of Facebook: The largest social media platform in the world

Facebook remains the leading social media platform in the world. Once just a way for college kids to stay in touch, Facebook is now home to profiles from people of all ages. On one side, friends and families share their lives through statuses and comments; on the other side, businesses sell products through Facebook ads and sponsored posts.

Just placing second behind Google, Facebook is the leading social media platform for advertisements. In 2017, Facebook’s ad revenue hit close to $40 billion US. Since Facebook has such a vast audience, it makes sense that it’s the prime location to buy ads compared to less popular platforms like Twitter.

Facebook ads are so popular, consulting and marketing firms specialize in the creation and deployment of these ads. Facebook further encourages ad usage through courses on how to create your own Facebook ad campaign.

Facebook is also the father of several other platforms and products including Instagram and WhatsApp Messenger. Each has their own strengths; Instagram is a platform to share videos and photos; WhatsApp is a texting and calling app with end-to-end encryption to safeguard the privacy of messages.

Considering both of these platforms have millions of active daily users, it’s no wonder Facebook bought and cultivated their growth over the years. Now, to capitalize on this vast user outreach, Facebook is considering bridging messaging platforms (combining Instagram direct messages, Messenger, and WhatsApp) into one single messaging app.

In only a few years, Facebook’s popularity has skyrocketed. The number of active users is over 2 billion and still rising. This remains a strength even despite the major controversies surrounding CEO Mark Zuckerberg.

Weaknesses of Facebook: Loss of stocks, users, and faith

A rising problem for all technology-based companies is data breaches and privacy concerns. Facebook’s name is never too far behind in any of these articles.

In 2018, Facebook hit headlines for data management issues. The company missed revenue goals as users slunk away from the platform. Stocks plunged. And the adoption of the GDPR bill in Europe cost Facebook many European users. Fortunately, the user base in the United States and Canada has remained mostly unchanged.

You can imagine how Facebook’s brand image has tanked with all these controversies. It’s opened eyes to how government parties barely understand data usage, the internet, and user privacy. Where are the policies to protect personal data? How far can and will Facebook go to harvest user information? These are questions many users ask on forums and even on the platform itself.

A tainted brand image is all it takes to destroy a regular business. Facebook isn’t regular though; it’s everywhere. Everyone uses it and for those that don’t, they typically have an Instagram or WhatsApp account. Still, Facebook hasn’t made much effort to regain a positive image. At this point, it’d be difficult if not impossible to achieve. Many users have lost faith not just because Facebook has been in the news a time or two (or ten), but because they haven’t taken any steps to rectify their issues.

Opportunities for Facebook: More acquisitions to reach new audiences

Facebook has diversified its user base by collecting Instagram and WhatsApp under its umbrella. It seems teens and young adults are more likely to frequent Instagram regularly than Facebook. And everyone from families to corporations use WhatsApp. This means Facebook has an opportunity to reach various audiences in different forms.

Facebook may wish to purchase other products in the near future. It has the funds to transform a product from nothing into something, as it did with Instagram. Initially, Instagram had no revenue when Facebook bought it in 2012. And now, seven years later, the platform is worth ten times what Facebook paid for. Facebook can achieve a similar feat with another product, so long as the product offers something different.

Additionally, the company has the opportunity to adopt new offerings on its platform to entice new target audiences. It can add features for older users and businesses. Although Facebook ads are popular, it’s not necessary for all business-types at the moment. Facebook will need to research more into this area to add value for all businesses.

Threats to Facebook: At the mercy of the competition

Just like any business, Facebook is susceptible to competition. Google remains the top ad choice. And Apple, Amazon, and Microsoft have the funds and ambition to keep Facebook on its toes.

Recently, Apple put a stop to the usage of early pre-release app versions of Messenger, Facebook, and Instagram. Why? Because it violated Apple’s terms of use. The beta versions were only to be used by company employees and yet Facebook was pushing these versions out to the public. Clearly, Apple still has sway over the production and usage of Facebook’s critical apps.

Because of data breaches and governmental parties taking a deeper look into internet privacy, regulatory pressures on internet businesses is at an all-time high. Because of the earlier controversies, Facebook is likely the company under the most scrutiny. One wrong move and it’ll wind up in another viral article.

As the amount of users has grown, so has operational costs. The cost of revenue has risen sharply since 2015 — over 40 percent since 2017. The company requires more technical infrastructure to keep everything running smoothly. Users expect Facebook to be operational 24/7, 365 days a year. Should the website drop, not only will it cause a flurry of emotions, it’ll also lead to a drop in profits for the company.

SWOT Analysis of Facebook: Conclusion

Everyone knows Facebook. Either you’re on it or someone you know is. Even if you don’t use the platform itself, you may still use the Messenger app, WhatsApp, or Instagram. All three programs belong to Facebook. And this begs the question, can you really escape Facebook’s influence?

Businesses use Facebook and Instagram Ads; family uses Messenger and WhatsApp to stay connected. Despite the dozens of privacy controversies surrounding CEO Mark Zuckerberg, Facebook remains the top social media platform in the world — whether it should remain King of Social Media is still up for judgment.