3 pages/≈825 words
Business & Marketing
Similarities as well as differences with regard to market positions together with business-level strategies in Gucci (Case Study Sample)
HW2_Gucci_Group_N.V._Homework_Case_Questions Please i want it as a MEMO style the instructions is really hard grader thanks Gucci Group N.V. Case (HW2) Objectives: The Gucci case explores one of the most dramatic international turnarounds of the 1990. In 1991-1992, Gucci was on the verge of bankruptcy. After new management is appointed in 1994-1995, the company repositions itself, and by 2000 has almost $2 billion in revenue, $3 billion in cash, and over $300 million in profits. The challenge in 2000 is that the economics of the luxury goods industry appears to be changing, and Gucci must reposition itself again. Homework Assignment Questions: 1. 1. Compare and contrast Gucci's market positions and business-level strategies between 1) late 1980s and 2) late-1980s to 1994 (as a result of the strategy pursued by Maurizio Gucci and Dawn Mello before De Sole's turnaround). (5 points) 1. 2. What were the critical moves made by De Sole to turnaround the company and to what effect? (6 points) 1. 3. Discuss the important changes in the luxury goods industry in 2000. What should Gucci do? ( 4 points) Note: To complete this assignment successfully, please refer to the course syllabus for how to prepare a written case (pp. 2-3) and the requirement for Individual Case Analysis (p. 5). Due: March 1st, at the beginning of class Hints: You should use the precious space to tight the most relevant facts from the case with your discussions. I evaluate your case analysis based on how well you understand the case and how well you are able to apply concepts/frameworks from the course to real world business situations represented in the case. When making recommendations, you should not dwell on things that the company is already doing. Instead, you should develop your own insights and strategic recommendations based on an in-depth analysis of the facts provided by the case. In doing so, you will learn to go beyond the facts or manifestations of a phenomenon to uncover deeper elements for moving a business forward. All assignments should be presented in memo format and must be no longer than three pages. They must be typed in 12-point font, 1-½ spaced, and with one-inch margins around the page. Bullet points are acceptable if the points are explained sufficiently. Supporting illustrative figures, charts and spreadsheet calculations are excluded from the two-page limit and should be attached as appendixes. source..
Similarities as well as differences with regard to market positions together with business-level strategies in Gucci
Various similarities together with differences were experienced with regard to Gucci’s business-level strategies and market positions, amid the periods late 1980’s as well as between late 1980’s and 1994. These were experienced due to the pursued strategy by Dawn Mello and Maurizio Gucci prior to the turnaround of De Sole, and may be highlighted as follows. The experienced market position within Gucci within the late 1980’s was signified by the fact that the business experienced sales’ reduction and difficulty in desired goals realization. The adopted business-level strategy was that the company focused upon product development so that produced products would appropriately meet clients’ requirements.
These aspects have been found to be similar to experienced business-level strategies and market positions within Gucci within the period ranging between late 1980’s and 1994. It has been pointed out that the experienced market position was signified by challenges like difficulty in controlling distribution network within North America, which had steered sales decrease. Distribution by the company through closed stores and department stores was stopped within secondary markets such as Columbus and Cleveland. Further falling regarding America’s store was experienced from 1990 to 1994. The adopted business-level strategy was rent’s renegotiation, square footage reduction and staff reduction for the purpose of lowering the company stores’ break-even point.
However, the experienced difference amid the two specified periods was that the late 1980’s sales reduction was brought about by unavailability of desired product designs by clients, whereas within the period ranging between late 1980’s and 1994, sales reduction was experienced due to inability to appropriately control ...
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