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Essay Available:
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2 pages/≈550 words
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Level:
Other
Subject:
Accounting, Finance, SPSS
Type:
Case Study
Language:
English (U.S.)
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MS Word
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$ 10.53
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Gobi Partners and DMG Accounting, Finance, SPSS Case Study (Case Study Sample)

Instructions:

(1) the primary question(s) asked in the case, (2) the factors relevant to evaluating the case and reaching a conclusion/recommendation, and (3) your recommendation to the case problem/issue(s). Your recommendation should take a position or suggest a path of action. You should be able to defend your recommendation based upon the information provided in the case.

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Gobi Partners and DMG
Gobi Partners had an idea of introducing an internet technology company to provide for networking and digital services (Hardynom et al. 1). Their motivation was from the increasing use of mobile phones, the rising freedom of information in China, and the availability of reliable opportunities. The growing Chinese economy was beginning to embrace digital technology in their jobs. One of the advantages they relied on was the subway advertisements using different techniques like sub-soaps lasting for 30 minutes. Linking up with the local authorities was an advantage, as they planned on taking up new subway lines for their targetted audience. These led to an increase in their human resource due to the volume of work. But, there was a pending problem in management and expansion formula.

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