Could Big Data Replace the Creative Director at the Gap?

Could Big Data Replace the Creative Director at the Gap?
Consumer behavior varies from one person to another, and companies are working their best to predict these consumer behavior patterns. They ought to learn how the consumer's mind works to ensure they offer the right products to potential buyers. The article "Could Big Data Replace the Creative Director at the Gap?" outlines the changes in the fashion world and the impact that technology has on search changes.
The main question being asked in the article is whether Gap should replace the creative director with big data in determining future fashion trends. It outlines how big data will require a technology that can identify trends before they occur. If such technologies are not available, the company will be creating fashion trends that already exist (Kenny). The strategy will require them to seek low-level manufactures that will make the trends available in stores within a few weeks. The involved experiment is introduction of online ...