Euro Disneyland Case Analyses. Management Case Study (Case Study Sample)
Questions for the case analyses: 1. Explain Disney’s rationale for investing in France versus other countries. 2. Evaluate the Walt Disney Company’s performance in France. 3. Compare and contrast elements of the business environment in France and the U.S. that could affect Euro Disneyland’s performance. 4. Suggest one or two actions that Disney could take to improve Euro Disneyland’s performance.
At least meet the expectation level in the rubric.
Euro Disneyland Case Analyses
Disney’s rationale for investing in France versus other countries
Disney considered France as the best choice since the country presented the most ideal geographic location and had several incentives given by the government. Other reasons that motivated Disney were the availability of easy bank loans, cheap land, skilled labor, and incentives worth over $1billion (Karadjova-Stoev and Mujtaba n.d.). The available alternative for Disney to open and run its Euro theme park would have been England since it is similar to the U.S in terms of weather, culture, language, and acceptance. However, Disney faced cultural resistance from French customers who considered the company’s approach an insult and offensive to their culture, sparking protests and hence the park witnessed a very low attendance.
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